Senior Manager Performance Creative

iRESTORE

3d•$150,000 - $180,000

About The Position

We are looking for a Senior Manager, Performance Creative to lead the strategy, output, and performance of our paid creative engine across Meta, TikTok, YouTube, Snap, and emerging platforms. This role will manage and develop a small team of creative strategists and production talent while staying close to the work. You will partner closely with Paid Social, Digital Product, Retention & Lifecycle, Data & BI, and Brand to develop creative that drives measurable business results. The ideal candidate has strong direct-response instincts, understands how to turn customer insights into high-performing creative, and knows how to build a structured testing system that helps the team learn quickly and scale what works.

Requirements

6+ years of experience in performance creative, creative strategy, growth marketing, or paid social creative for DTC, e-commerce, or consumer brands.
Experience managing, mentoring, or leading creative strategists, editors, designers, or production partners.
Strong understanding of paid social creative across Meta, TikTok, YouTube, Snap, and emerging platforms.
Experience building and managing creative testing systems.
Strong direct-response creative instincts, including hooks, offers, objections, proof points, social proof, urgency, and conversion-focused storytelling.
Ability to use performance data to diagnose creative and make clear recommendations.
Experience developing customer personas, messaging frameworks, and creative angle libraries based on customer insights and performance data.
Ability to partner effectively with media buyers, CRO teams, lifecycle marketers, designers, editors, data teams, and brand stakeholders.
Strong communication, prioritization, and leadership skills in a fast-moving environment.

Nice To Haves

Experience in beauty, health and wellness, consumer devices, clinical products, or categories where trust, education, claims, and proof matter.
Experience partnering on landing pages, advertorials, quizzes, funnels, or other conversion-focused digital experiences.
Experience in a high-growth DTC environment with meaningful paid media spend.
A portfolio or case studies showing how creative strategy improved performance, increased testing velocity, reduced CPA or CAC, improved CVR, or helped scale spend.

Responsibilities

Lead Performance Creative Strategy: Own the performance creative roadmap across paid social and video platforms. Partner with Paid Social and Media Buying to align creative priorities with spend plans, testing needs, and performance goals. Translate business objectives, customer insights, and performance data into clear creative briefs, concepts, and testing plans. Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels.
Build and Manage the Creative Testing Process: Develop a structured creative testing process across concepts, hooks, angles, formats, offers, and customer segments. Set clear guidelines for test design, naming conventions, tagging, reporting, and creative analysis. Use performance metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS to evaluate creative performance. Make clear recommendations on what to stop, improve, repeat, or scale based on performance data.
Own Creative Velocity and Production Planning: Build a creative production plan that supports paid media needs by platform, funnel stage, campaign priority, and refresh cadence. Forecast creative volume needs based on spend levels, testing priorities, fatigue patterns, and growth goals. Identify workflow, resourcing, and production gaps before they impact performance. Create systems that help the team produce strong creative consistently and efficiently.
Develop Customer Personas and Messaging: Build and maintain customer personas and messaging frameworks based on real data, including reviews, surveys, CRM insights, creative performance, customer research, and market trends. Translate customer insights into hooks, pain points, proof points, objections, offers, formats, and calls to action. Ensure creative concepts are grounded in customer motivation, product education, and conversion behavior.
Partner Across the Customer Journey: Partner with Growth Marketing, Digital Product and Retention & Lifecycle to ensure winning ad concepts connect to strong landing page experiences. Partner with Retention & Lifecycle to ensure email, SMS, and post-click journeys reinforce key customer messages. Share creative learnings across teams so paid media insights inform broader customer experience improvements.
Lead and Develop the Team: Manage and develop a team of creative strategists and video production talent. Operate as a player-coach by leading the function while also contributing to briefs, concepts, reviews, analysis, and execution. Establish clear expectations, operating rhythms, SLAs, and feedback loops across Creative, Growth, Digital Product, Retention, and Data. Help scale the team, workflows, and vendor or freelance support model as creative needs grow.