Senior Manager, Partner Product Enablement & Advocacy

ServiceNow•Mountain View, CA

2d•$190,900 - $334,100•Hybrid

About The Position

This high-impact role sits at the intersection of product management, partner enablement, and customer advocacy within ServiceNow’s AI Product Management organization. The Senior Manager is the outbound voice of AI Product Management to the EmployeeWorks from ServiceNow partner ecosystem, helping partners position, demonstrate, implement, and sell products while bringing partner feedback back into product and go-to-market decisions. The role treats partners as customers by advocating for their needs, closing feedback loops, and improving the partner experience. It also supports the GVP of AI Product Management in partner executive engagements and prepares executive communications on the GVP’s behalf. The position reports to the Chief of Staff to the GVP of AI Product Management within the APEX organization. It is based in the San Francisco Bay Area, preferably at the EmployeeWorks from ServiceNow office in Mountain View, California, and follows a hybrid work model. The role owns partner-facing product messaging, partner readiness and early access programs, release adoption, and scalable training and enablement. It represents partner needs in product planning and go-to-market discussions, runs structured feedback loops, turns field learnings into product requirements, manages strategic partner escalations, and monitors partner experience. The Senior Manager also coordinates with Product, Engineering, GTM, Partnerships, Customer Success, Professional Services, and partner assurance teams to align messaging, meet partner commitments, and improve partner delivery quality.

Requirements

Typically 6 to 9 years of experience spanning product management, partner enablement, solutions consulting, or similar functions.
Experience thriving in a dynamic environment with sparse written guidance and frequent changes; able to create structure, ramp quickly, ask sharp questions, stay current, and keep partners and leadership aligned.
Product fluency in AI and enterprise SaaS, including the ability to demonstrate products, discuss roadmaps credibly, and connect technical capabilities to partner and customer outcomes.
Working knowledge of enterprise deployment considerations such as SSO/OAuth/SAML, permissions and access controls, data governance, security reviews, and compliance.
Experience working with or within partner ecosystems such as GSIs, resellers, ISVs, or alliances, and understanding how partners build practices, sell, and deliver.
Outstanding verbal and written communication skills, including the ability to lead hands-on workshops, present to executives, and simplify complex topics without losing technical accuracy.
Executive presence and experience supporting senior leaders in external engagements and drafting polished decks, documents, and emails in an executive’s voice, with editorial judgment, attention to detail, and discretion with confidential information.
Ability to prioritize, build consensus, and drive results in cross-functional environments without direct authority.
Analytical approach to adoption, including defining metrics, instrumenting success, and making data-informed recommendations.
Customer-advocate mindset, including representing external audience needs internally, giving candid feedback, and following through.
Strong judgment about when to act independently and when to escalate, and ability to navigate ambiguity.
Experience leveraging AI tools to improve research, synthesis, content creation, or workflow automation.
Proficiency with PowerPoint, Excel, PowerBI, Dynamics, and leading productivity tools.
Based in the San Francisco Bay Area and able to work in a hybrid model.

Nice To Haves

Background in technical pre-sales, partner or channel programs, or product strategy.
Technical background in computer science or engineering.
Hands-on experience with enterprise software demos or technical enablement.
Hands-on experience with enterprise AI platforms such as ServiceNow, EmployeeWorks, or similar.
Preferably based at the EmployeeWorks from ServiceNow office in Mountain View, California.

Responsibilities

Translate product strategy, roadmap, and release priorities into clear partner-ready messaging.
Serve as the day-to-day product point of contact for a defined group of strategic partners, ensuring they receive timely, accurate, and consistent product information.
Develop and maintain the partner-facing product narrative, including packaging, positioning, competitive differentiation, and ideal use cases, with Product Marketing and Sales.
Prepare product leaders for partner engagements with briefings and talk tracks, and follow through on commitments.
Define and test partner readiness for new capabilities and releases, including packaging, documentation, deployment guides, support escalation paths, and operational playbooks.
Lead partner early access programs to gather feedback and validate capabilities before general availability.
Lead partner adoption efforts for releases and major capabilities, including announcements, release notes, and demo assets.
Design and deliver partner enablement programs, curricula, demo kits, solution guides, battlecards, and reference architectures.
Deliver product demos and workshops to partner sales, pre-sales, and delivery teams, and equip partners to conduct demos independently.
Create partner-facing sales, pre-sales, and delivery materials, including talk tracks, discovery questions, ROI narratives, competitive objection handling, implementation checklists, and troubleshooting guides.
Create scalable enablement assets and cadences such as launch briefings, office hours, and release readouts; manage partner community engagement and create content that drives interest and success.
Align enablement with partner go-to-market motions by working with Partner Sales, Customer Success, Solutions Consulting, and Professional Services.
Represent partner needs, friction points, and priorities in product planning, packaging, and go-to-market discussions.
Run structured partner feedback loops and synthesize themes into insights that inform roadmap and go-to-market priorities.
Translate partner and field deployment learnings into prioritized requirements with clear acceptance criteria for inbound product managers.
Manage strategic partner escalations by mobilizing teams, driving resolution, escalating to leadership when needed, and keeping partners informed.
Close the feedback loop with partners and monitor partner satisfaction, experience, risks, and opportunities across the partner lifecycle.
Support the GVP and product leadership in partner executive engagements by providing product and roadmap context and, where appropriate, joining or leading working-level conversations on the GVP’s behalf.
Prepare the GVP for partner executive engagements with briefings, stakeholder context, talk tracks, and clear asks, and drive follow-through on commitments.
Draft executive communications for the GVP, including presentations, decks, documents, emails, and partner updates, for review by the GVP and Chief of Staff.
Coordinate across Product, Engineering, GTM, Partnerships, and Customer Success to meet partner commitments and maintain momentum.
Align partner, customer, and field messaging with other outbound product managers; collaborate with inbound product managers and designers to incorporate partner feedback into requirements and experience design.
Work with Professional Services and the partner assurance team to support delivery quality and readiness and resolve implementation issues.
Share best practices, continuously improve, and raise the quality and consistency of partner engagement across the organization.