Senior Manager, Partner Marketing

Acceldata•Campbell, CA

35d•$160,000 - $210,000

About The Position

The Senior Manager, Partner Marketing drives Acceldata’s marketing relationships with technology/ISV and channel partners, turning those relationships into joint demand, awareness, and enablement. The role builds relationships with partner marketing organizations and identifies and executes joint events, co-sponsorships, and campaigns, using market development funds (MDF) strategically and keeping the Partnership team informed. The position owns joint marketing content and campaigns, coordinating with technical marketing and product marketing for technical substance. It also ensures partners receive current Acceldata content and quarterly product-release digests, and equips partner marketing and field teams with the messaging, positioning, and assets they need to represent xLake to customers. Success in the first 6 to 12 months includes launching four joint marketing motions across technology and channel partners, generating demand and pipeline attributed to partner marketing equal to 20% of the total partner pipeline carried by Alliances, establishing a repeatable co-marketing playbook, and deploying MDF against measurable returns.

Requirements

12+ years in partner/channel marketing, co-marketing, or field marketing in B2B technology or enterprise software.
Experience deploying MDF and running co-sponsorship or joint-event motions end-to-end.
Able to write a white paper while project-managing multiple partners and internal teams to deliver a campaign.
Strong editorial judgment and sufficient familiarity with data, AI, or infrastructure contexts to be credible with partners.
Able to identify when to involve technical specialists such as TMM, PMM, and SE for deeper technical content.

Responsibilities

Plan and run joint campaigns, field events, webinars, and co-sponsorships with technology/ISV and channel partners.
Independently identify partner marketing opportunities, including relevant events, sponsorships, and campaigns.
Deploy market development funds strategically against high-return joint marketing activities, in consultation with marketing leadership.
Create and drive partner-facing content, including co-branded decks, jointly written white papers, and partner-centric assets, working with TMM and PMM on technical substance.
Distribute Acceldata’s current xLake white papers, messaging, and campaign assets to partners.
Package product release announcements into partner-facing digests on a quarterly cadence.
Equip partner marketing and field teams with messaging, positioning, and assets to represent xLake to customers.
Keep partner-facing material current as the platform ships.
Keep the Partnership team informed about marketing actions.