Senior Manager of Marketing & Event Operations
About The Position
The Senior Manager of Marketing & Event Operations leads the strategic planning, coordination, and execution of Meals On Wheels of Tarrant County’s major fundraising events, donor cultivation events, community engagement activities, and selected organizational marketing initiatives. As the organization’s lead event operations professional, this position ensures events are strategically designed, professionally executed, financially successful, and aligned with the organization’s mission, brand, fundraising goals, and community engagement strategy. Working in close strategic partnership with the VP of Development & Marketing, the Senior Manager oversees assigned events’ operational needs, including strategy, timelines, budgets, vendors, venues, logistics, production, sponsorship fulfillment, committees, collateral development, and post-event evaluation. The role also develops marketing strategies and plans for assigned events and initiatives in collaboration with the Development & Marketing team, including recommendations on messaging, audiences, promotional needs, timelines, and creative direction. Routine social media posting, channel management, email deployment, website updates, and ongoing marketing execution are handled by other staff or external partners. This is a salaried, exempt, full-time position. The stated hours of operation are 8:00 AM–4:30 PM Monday through Thursday and 8:00 AM–3:30 PM Friday. The position reports to the VP of Development & Marketing. The employee is expected to maintain confidentiality, support the organization’s mission and goals, represent the organization professionally, assist with meal delivery when volunteer callouts require staff support, pass a criminal background check, maintain a free and clear MVR, and contribute to other projects when necessary.
Requirements
- Associate or bachelor’s degree in a related field.
- At least 5 years of experience in marketing, fundraising, and event planning.
- Previous experience and success with event planning.
- Understanding of marketing campaign development and execution.
- Experience with social media content creation and digital engagement.
- Graphic design and creative coordination experience, personally and/or through vendors.
- Proficiency in Microsoft Word, Access, Excel, and Outlook.
- Pass a criminal background check and have a free and clear MVR.
Nice To Haves
- Familiarity with donor databases such as Raiser’s Edge or Salesforce.
- Non-profit experience.
- Project management execution and software experience.
- Relevant event planning and marketing experience, knowledge, and skills.
Responsibilities
- Lead planning and execution of the organization’s major fundraising and engagement events.
- Develop comprehensive revenue and expense budgets for assigned fundraising events and initiatives in collaboration with the VP of Development & Marketing.
- Track event commitments, contracts, invoices, expenses, sponsorship revenue, and other financial activity.
- Evaluate financial performance against budgets, identify opportunities to increase revenue or reduce unnecessary expenses, and provide budget updates, projections, and recommendations to the VP of Development & Marketing.
- Identify, evaluate, and manage relationships with event vendors, venues, contractors, printers, designers, production companies, and other external service providers.
- Solicit proposals and competitive bids when appropriate and evaluate vendors based on quality, cost, reliability, organizational needs, and overall value.
- Coordinate contract development and approval with appropriate organizational leadership.
- Provide leadership and operational support to volunteer event committees.
- Work with the VP of Development & Marketing and committee leadership to establish committee roles, expectations, goals, and timelines.
- Communicate with committee members and follow up on assignments, sponsorship outreach, auction procurement, ticket sales, attendance goals, and other committee responsibilities.
- Develop marketing strategies and promotional plans for assigned events in collaboration with the Development & Marketing team.
- Identify target audiences, messaging priorities, promotional timelines, collateral needs, advertising opportunities, and creative requirements.
- Provide strategic direction and content for social media and event marketing campaigns.
- Coordinate with the staff member or external partner responsible for marketing execution to ensure promotions meet established timelines.
- Review event-related marketing materials for accuracy, brand consistency, sponsor recognition, and strategic alignment.
- Coordinate the organization’s participation in community-facing opportunities that strengthen organizational awareness and visibility.
- Evaluate community engagement opportunities based on audience, mission alignment, visibility, staffing requirements, cost, and potential organizational benefit.
- Coordinate logistics, materials, volunteers, staff participation, displays, signage, and related operational needs for community engagement activities.
- Maintain confidentiality of client, donor, volunteer, staff, and board information; support the organization’s mission, vision, and goals; and represent the organization professionally.
- Assist with meal delivery when volunteer callouts make it necessary for staff to deliver.
- Contribute to other projects when necessary.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
