Sr Manager of Digital Marketing & Customer Analytics

MGM Resorts International • Las Vegas, NV

8d

About The Position

The Senior Manager of Digital Marketing & Customer Analytics shapes how MGM Resorts International measures, understands, and optimizes the performance of its digital marketing ecosystem. The role leads complex, cross-functional analytics initiatives across digital channels and is accountable for defining measurement strategies, interpreting customer data, and delivering insights that influence enterprise marketing decisions. It independently owns large-scale initiatives and translates data into actionable strategies that drive business performance.

The position partners with Media, Marketing, Digital Product, and Executive stakeholders, and works with MarTech, Data, and Platform teams to guide analytics data quality, governance, tagging, and reporting. It also provides leadership in experimentation, marketing mix modeling, attribution, and executive-level communication of insights.

Requirements

• Bachelor's degree.
• At least 5 years of relevant experience in the subject area, such as the industry or function, including experience driving business performance through operational insights and analytics.
• Experience writing and executing SQL and Python and working with databases such as Databricks.
• Experience with data visualization tools such as PowerBI and Databricks.
• Experience with digital analytics tools such as Adobe Analytics, media partner platforms, and Adobe Mix Modeler.
• Strong analytical skills, including the ability to identify and quantify financial impact.
• Deep hands-on experience across digital channels, including paid media, SEO, organic social, onsite engagement, and CRM.
• Strong expertise in experimental design, incrementality measurement, geo testing, or marketing mix modeling.

Nice To Haves

• Master's degree in Finance, Business Management, Analytics, or a related field.

Responsibilities

• Define and evolve measurement strategies across paid media, SEO/AEO, organic social, email, onsite, and web/app experiences.
• Partner with Media, Marketing, Digital Product, and Executive stakeholders to translate complex analyses into insights and recommendations that inform strategy and investment decisions.
• Lead test-and-learn and causal measurement approaches, including A/B testing, geo-based experimentation, and incrementality analysis.
• Provide analytical leadership on Marketing Mix Modeling, including shaping measurement questions, creating and interpreting model results, and guiding stakeholders in applying insights.
• Guide attribution and performance measurement frameworks across channels, helping stakeholders assess media effectiveness, contribution, trade-offs, and optimization opportunities.
• Synthesize data across channels, experiments, and time horizons into executive-ready narratives, identifying trends, risks, and opportunities that influence strategy.
• Provide senior-level oversight and influence on digital analytics data quality, governance, tagging, and reporting solutions with MarTech, Data, and Platform teams.
• Drive standardization and scalability of digital analytics across brands and business units.

Benefits

• Wellness incentive programs to support physical and mental health.
• Company hotel, food and beverage, retail, and entertainment discounts, plus partner discounts on travel, electronics, online shopping, and more.
• Free parking on and off shift.
• Health and income protection benefits for eligible employees.
• Professional and personal development through programs and networking opportunities.
• Volunteer opportunities in the community.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior