Senior Manager of Creative Strategy
About The Position
The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences. OnBrand, the American Express in-house creative agency, has the ambition to become the internal creative partner of choice by building seamless customer experiences for our Business Units, driving results, and unlocking value for the enterprise. Powered by industry-leading creative, we are focused on developing forward-thinking ideas and working across channels to create end-to-end experiences in digital and beyond. The Senior Manager of Creative Strategy develops and implements the strategic foundation and roadmap that inspires and informs communications to drive the company’s brands and products to our targets. This role forms an integral partnership with the creative team and will focus on our B2B business. They’ll be responsible for generating comprehensive data and insight-driven, integrated creative and channel briefs. They will acquire and share deep knowledge of the industry including the competitive landscape, category disruptors and key business issues that affect American Express. They’ll develop approaches that drive high-level decisions, recommendations and result in standout creative delivery. Additionally, and perhaps most importantly, our ideal candidate is creative, collaborative, positive and can build strong relationships with both internal, external partners and agency teams.
Requirements
- Creative
- Collaborative
- Positive
- Ability to build strong relationships with both internal, external partners and agency teams.
Responsibilities
- Develops and implements the strategic foundation and roadmap that inspires and informs communications to drive the company’s brands and products to our targets.
- Forms an integral partnership with the creative team and will focus on our B2B business.
- Responsible for generating comprehensive data and insight-driven, integrated creative and channel briefs.
- Acquire and share deep knowledge of the industry including the competitive landscape, category disruptors and key business issues that affect American Express.
- Develop approaches that drive high-level decisions, recommendations and result in standout creative delivery.
- Build strong relationships with both internal, external partners and agency teams.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
