TEMP – Sr. Manager, Marketing BBR

Bertelsmann • Nashville, TN

2d • Hybrid

About The Position

The Senior Manager, Marketing develops and executes strategic marketing campaigns to drive artist growth, audience engagement, and commercial success for BMG’s Nashville artist roster. This temporary role is scheduled to run through April 2027. The position partners with artists, management teams, A&R, digital, creative, publicity, radio promotion, sales, and streaming teams to deliver campaigns from release planning through long-term catalog development.

The role calls for a creative and strategic marketer with a passion for music, knowledge of the current music ecosystem, and the ability to build artist brands across digital platforms, streaming services, live events, and traditional media. The position is hybrid, with three days in the office and two days remote.

Requirements

• Progressive experience in marketing within the music, entertainment, or media industry; ideally 5–6 years.
• Experience leading artist marketing campaigns at a record label, artist management company, or music-focused entertainment organization.
• Strong understanding of the current music ecosystem, including streaming platforms, social media, digital advertising, influencer marketing, and fan acquisition strategies.
• Excellent project management skills and ability to manage multiple campaigns simultaneously.
• Strong analytical skills and experience interpreting marketing data and performance metrics.
• Outstanding communication, presentation, and relationship-management skills.
• Ability to thrive in a fast-paced, collaborative environment while maintaining exceptional attention to detail.

Nice To Haves

• Knowledge of the country music industry, its audience, and key commercial partners.
• Bachelor’s degree in Marketing, Communications, Music Business, or a related field.
• Experience working directly with recording artists and management teams.
• Familiarity with music marketing analytics and reporting tools.
• Experience managing marketing budgets and campaign forecasting.
• Existing relationships within the country music community and music industry ecosystem.

Responsibilities

• Lead comprehensive marketing campaigns and strategic release plans for a roster of artists across career stages.
• Serve as the primary marketing contact for assigned artists and management teams, building trusted relationships and maintaining clear communication throughout campaign lifecycles.
• Collaborate with A&R, Creative, Digital Marketing, Publicity, Radio Promotion, Commercial Partnerships, Sales, and International teams to align campaign objectives.
• Develop artist positioning, branding, and audience-growth strategies that support long-term careers.
• Analyze market trends, audience insights, streaming data, and campaign performance to optimize marketing efforts and identify growth opportunities.
• Manage marketing budgets, campaign timelines, and asset delivery schedules.
• Coordinate album launches, listening events, release activations, award campaigns, festival support, and other artist marketing initiatives.
• Present campaign strategies, performance updates, and post-campaign analyses to senior leadership.

Benefits

• Hybrid work setup: three days in the office and two days remote.
• Development opportunities, including mentorship programs, LinkedIn Learning, and educational reimbursements.
• Opportunities to attend artist showcases and playbacks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed