TEMP – Sr. Manager, Marketing BBR

Bertelsmann-Jobs • Nashville, TN

2d • Hybrid

About The Position

The Senior Manager, Marketing develops and executes strategic marketing campaigns to drive artist growth, audience engagement, and commercial success for BMG’s Nashville artist roster. This temporary role is scheduled to run through April 2027. The position partners with artists, management teams, A&R, digital, creative, publicity, radio promotion, sales, streaming, and other teams to deliver campaigns from release planning through long-term catalog development.

The ideal candidate is a creative, strategic music marketer who understands the current music ecosystem and can build artist brands across digital platforms, streaming services, live events, and traditional media. The role includes leading artist campaigns and release plans, serving as the main marketing contact for assigned artists and their management, developing positioning and audience-growth strategies, managing budgets and timelines, coordinating artist initiatives, and presenting campaign strategies and results to senior leadership.

Requirements

• Progressive marketing experience, ideally 5–6 years, in the music, entertainment, or media industry.
• Experience leading artist marketing campaigns at a record label, artist management company, or music-focused entertainment organization.
• Strong understanding of the current music ecosystem, including streaming platforms, social media, digital advertising, influencer marketing, and fan acquisition strategies.
• Excellent project management skills, including the ability to manage multiple campaigns simultaneously.
• Strong analytical skills and experience interpreting marketing data and performance metrics.
• Outstanding communication, presentation, and relationship-management skills.
• Ability to thrive in a fast-paced, collaborative environment while maintaining exceptional attention to detail.

Nice To Haves

• Knowledge of the country music industry, its audience, and key commercial partners.
• Bachelor’s degree in Marketing, Communications, Music Business, or a related field.
• Experience working directly with recording artists and management teams.
• Familiarity with music marketing analytics and reporting tools.
• Experience managing marketing budgets and campaign forecasting.
• Existing relationships within the country music community and music industry ecosystem.

Responsibilities

• Lead development and execution of comprehensive marketing campaigns and strategic release plans for artists across career stages.
• Serve as the primary marketing contact for assigned artists and management teams, building trusted relationships and maintaining clear communication throughout campaign lifecycles.
• Collaborate with A&R, Creative, Digital Marketing, Publicity, Radio Promotion, Commercial Partnerships, Sales, and International teams to align campaign objectives.
• Develop artist positioning, branding, and audience-growth strategies to strengthen long-term careers.
• Analyze market trends, audience insights, streaming data, and campaign performance to optimize marketing efforts and identify growth opportunities.
• Manage marketing budgets, campaign timelines, and asset delivery schedules.
• Coordinate album launches, listening events, release activations, award campaigns, festival support, and other artist marketing initiatives.
• Present campaign strategies, performance updates, and post-campaign analyses to senior leadership.

Benefits

• Hybrid work setup: 3 days in office and 2 days remote.
• Development opportunities, including mentorship programs, LinkedIn Learning, and educational reimbursements.
• Opportunity to attend artist showcases and playbacks.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed