Marketing Specialist (Temp)
About The Position
The Senior Marketing Specialist drives the execution and continuous improvement of Mayo Clinic demand-generation media efforts across channels. The role develops, plans, deploys, and optimizes integrated media journeys to generate qualified demand and support long-term brand growth. Areas of media expertise include paid social, search engine marketing, online video, native digital display, and other relevant tactics. The specialist analyzes campaign data, derives insights, and applies optimizations to improve performance and efficiency. The role works with a cross-functional team, manages external agencies, and manages and reports on a budget. The specialist provides strategic marketing consultation and guidance to clients, partnering with a Marketing Manager and/or Director to develop marketing plans and drive, implement, monitor, and measure activities that advance Mayo Clinic’s mission, strategic plan, and business objectives. Work may include strategic evaluation and tactical execution of advertising, collateral development, digital marketing, content creation or assessment, and event management or sponsorship. The role calls for marketing expertise, critical thinking, and strategic counseling. The position also requires project management across the full project life cycle; building positive relationships and credibility with colleagues, leaders, experts, and internal stakeholders; independently advancing functional strategies; identifying improvement opportunities; and adapting to change. Occasional travel is required, and the employee must be flexible to work evenings and weekends as necessary.
Requirements
- Bachelor’s degree with strong academic performance in a related field, such as liberal arts, business, marketing, or healthcare.
- At least 5 years of experience in media planning and strategy.
- Hands-on familiarity with paid search, social media, and digital display planning, strategy, and execution.
- Deep understanding of marketing analytics, reporting, tools, and platforms.
- Proven track record managing large-scale media campaigns and budgets.
- Broad-based knowledge of marketing strategies.
- Strong leadership, problem-solving, critical-thinking, active-listening, quantitative, persuasive oral and written communication, project management, presentation, and interpersonal skills.
- Ability to work effectively in a consensus-style, collaborative environment that expects and promotes teamwork.
- Comfort working in a fast-paced and changing environment.
- Ability to inspire trust and confidence and maintain professionalism and confidentiality.
- Ability to work independently and collaboratively while prioritizing and advancing multiple projects.
- High personal motivation, strong work ethic, flexibility, and creativity.
- May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels.
- Position requires occasional travel and flexibility to work evenings and weekends as necessary.
Nice To Haves
- Experience with Instapage, WordPress, or other landing page design tools.
- Digital marketing experience is preferred.
Responsibilities
- Drive strategy, planning, deployment, and optimization of integrated media journeys across relevant channels.
- Execute and continuously improve demand-generation media efforts to generate qualified demand and support long-term brand growth.
- Analyze campaign data, extract insights, and apply optimizations to improve performance and efficiency.
- Collaborate with cross-functional teams and manage external agencies.
- Manage and report on a marketing budget.
- Provide strategic marketing consultation and guidance to clients.
- Partner with a Marketing Manager and/or Director to build marketing plans and drive, implement, monitor, and measure marketing activities.
- Evaluate and execute marketing activities, which may include advertising, collateral development, digital marketing, content creation or assessment, and event management or sponsorship.
- Manage projects through the entire project life cycle.
- Build positive relationships and credibility with colleagues, leaders, experts, and internal stakeholders.
- Independently advance functional strategies in support of Mayo Clinic’s mission, strategic plan, and business goals.
- Assess opportunities for improvement and adapt to change.
- Travel occasionally and work evenings or weekends as necessary.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
