Senior Marketing Specialist (Temp)
About The Position
The Senior Marketing Specialist drives the execution and continuous improvement of Mayo Clinic’s demand generation media efforts across channels. This role develops, plans, deploys, and optimizes integrated media journeys to generate qualified demand and support long-term brand growth, with expertise in paid social media, search engine marketing, online video, native digital display, and other relevant tactics. The Specialist analyzes campaign data, identifies insights, and applies optimizations to improve performance and efficiency. The role works with a cross-functional team, manages external agencies, and manages and reports on a budget. The Specialist provides strategic marketing consultation and guidance to clients, partnering with the Marketing Manager and/or Director to build marketing plans and drive, implement, monitor, and measure marketing activities that advance Mayo Clinic’s mission, strategic plan, and business objectives. Activities may include advertising, collateral development, digital marketing, content creation and assessment, and event management or sponsorship. The role involves strategic evaluation and tactical execution, project management, stakeholder relationship-building, and adapting to opportunities for improvement. Occasional travel and flexibility to work weekends and evenings as necessary are required.
Requirements
- Bachelor’s degree with strong academic performance in a related field, such as liberal arts, business, marketing, healthcare, or a similar field.
- 10+ years of professional experience in a relevant field.
- Hands-on familiarity with paid search, social media, and digital display planning, strategy, and execution.
- Deep understanding of marketing analytics, reporting, tools, and platforms.
- Proven track record managing large-scale media campaigns and budgets.
- Broad-based knowledge of marketing strategies.
- Strong leadership, problem-solving, critical-thinking, active-listening, quantitative, persuasive oral and written communication, project-management, presentation, and interpersonal skills.
- Ability to work effectively in a consensus-style, collaborative environment that expects and promotes teamwork.
- Comfort working in a fast-paced and changing environment.
- Ability to inspire trust and confidence and maintain professionalism and confidentiality.
- High personal motivation, strong work ethic, flexibility, and creativity.
- Ability to work independently and collaboratively to prioritize and advance multiple projects.
- Positive influence on others.
- Flexibility to work weekends and evenings as necessary and ability to travel occasionally.
Nice To Haves
- Experience with Instapage, WordPress, or other landing page design tools.
- Digital marketing experience.
- Experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels.
Responsibilities
- Drive the strategy, planning, deployment, and optimization of integrated media journeys across relevant channels.
- Execute and continuously improve demand generation media efforts, including paid social, search engine marketing, online video, and native digital display.
- Analyze campaign data, extract insights, and apply optimizations to improve performance and efficiency.
- Manage external agencies and manage and report on a budget.
- Provide strategic marketing consultation and guidance to clients.
- Partner with the Marketing Manager and/or Director to build marketing plans and drive, implement, monitor, and measure marketing activities.
- Evaluate and execute marketing activities, which may include advertising, collateral development, digital marketing, content creation or assessment, and event management or sponsorship.
- Manage projects through the entire project life cycle.
- Build and improve positive relationships with colleagues, leaders, experts, peers, and internal stakeholders.
- Independently advance functional strategies that support Mayo Clinic’s mission, strategic plan, and business goals.
- Assess opportunities for improvement and adapt to change.
- Prioritize and drive multiple projects forward independently and collaboratively.
- Travel occasionally and work weekends or evenings as necessary.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
