Marketing Specialist (Temp)

Horizon Media•New York, NY

6d•Hybrid

About The Position

The Senior Marketing Specialist drives the execution and continuous improvement of Mayo Clinic demand-generation media efforts across channels. The role develops, plans, deploys, and optimizes integrated media journeys that generate qualified demand and support long-term brand growth, using paid social media, search engine marketing, online video, native digital display, and other relevant tactics. The specialist analyzes campaign data, identifies insights, and applies optimizations to improve performance and efficiency. Working as part of a cross-functional team and managing external agencies, the specialist manages and reports on a budget and provides strategic marketing consultation to clients. In partnership with a Marketing Manager and/or Director, the specialist builds marketing plans and drives, implements, monitors, and measures activities that advance Mayo Clinic’s mission, strategic plan, and business objectives. Activities may include advertising, collateral development, digital marketing, content creation or assessment, and event management or sponsorship. The role requires strong marketing judgment, critical thinking, strategic counseling, and project management across the full project life cycle. The specialist builds productive relationships and credibility with colleagues, leaders, experts, and internal stakeholders; independently advances functional strategies; identifies improvement opportunities; and adapts to change. Occasional travel and flexibility to work weekends and evenings may be required.

Requirements

Bachelor’s degree with strong academic performance in a related field, such as liberal arts, business, marketing, or healthcare.
At least 5 years of experience in media planning and strategy.
Hands-on familiarity with paid search, social media, and digital display planning, strategy, and execution.
Deep understanding of marketing analytics, reporting, tools, and platforms.
Proven track record managing large-scale media campaigns and budgets.
Broad-based knowledge of marketing strategies.
Strong leadership, problem-solving, critical-thinking, active-listening, and quantitative skills.
Persuasive oral and written communication, project management, presentation, and interpersonal skills.
Ability to execute, work in a consensus-style collaborative environment, and contribute to teamwork.
Comfort working in a fast-paced and changing environment.
Ability to inspire trust and confidence and maintain professionalism and confidentiality.
Ability to work independently and collaboratively, prioritize, and drive multiple projects forward.
High motivation, strong work ethic, flexibility, and creativity.
May require experience with marketing automation, interpreting data, surfacing trends, and working with digital and advertising channels.
Occasional travel and flexibility to work weekends and evenings as necessary.

Nice To Haves

Experience with Instapage, WordPress, or other landing-page design tools.
Digital marketing experience.
Experience with marketing automation.

Responsibilities

Drive the strategy, planning, deployment, and optimization of integrated media journeys across channels.
Execute and continuously improve demand-generation media efforts, including paid social, search engine marketing, online video, and native digital display.
Analyze campaign data, extract insights, and apply optimizations to improve performance and efficiency.
Collaborate with cross-functional teams and manage external agencies.
Manage and report on a marketing budget.
Provide strategic marketing consultation and guidance to clients.
Partner with a Marketing Manager and/or Director to build marketing plans.
Drive, implement, monitor, and measure marketing activities that advance Mayo Clinic’s mission, strategic plan, and business objectives.
Evaluate and execute marketing activities, potentially including advertising, collateral development, digital marketing, content creation or assessment, and event management or sponsorship.
Manage projects through the entire project life cycle.
Build and improve relationships with colleagues, leaders, experts, and internal stakeholders.
Advance functional strategies independently, build credibility, identify opportunities for improvement, and adapt to change.