Senior Manager, Marketing Research & Analytics - Rheumatology
About The Position
The Senior Manager of Marketing Research & Analytics designs, implements, manages, analyzes, and communicates marketing research and analytics initiatives across the portfolio. The role derives insights from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives. It partners across business verticals, with Brand partners, and with external agencies to inform strategic and tactical decisions. Success requires strategic thinking, strong business understanding, and the ability to influence decisions. The position serves as an intelligence partner across AbbVie verticals, with a focus on patient support. It leads custom research projects, synthesizes findings across research and analytics sources, monitors market and competitive developments, and develops measurement plans and performance assessments for patient support programs. The role also supports data strategy, care-model development, supplier management, budgeting, and compliance.
Requirements
- BA or BS degree required.
- At least 7 years of relevant marketing research and/or analytics experience.
- Strong analytical reasoning, intellectual curiosity, business acumen, organizational skills, attention to detail, and creative problem-solving ability.
- Ability to interact effectively with and present verbally and in writing to all levels of the organization.
- Proven experience as an integral member of a high-performing team.
- Ability to navigate a heavily matrixed and fast-paced environment.
- Strong leadership and cross-functional collaboration skills, including collaboration with external agencies.
- Demonstrated project management skills.
Nice To Haves
- Advanced degree (MA, MS, MBA, or PhD).
- Experience in the pharmaceutical industry and with pharmaceutical data, such as physician-level prescribing, institutional sales, payer-prescriber-level, formulary, or patient-level data.
Responsibilities
- Act as an intelligence partner across AbbVie verticals, building trusted relationships and staying informed about commercial issues and trends in the patient support space.
- Lead custom research projects, applying research methods and managing suppliers and stakeholders to produce actionable learnings.
- Synthesize learning across research, analytics, and market intelligence to develop insights and recommendations that shape strategies and tactics.
- Maintain knowledge of the market, competitive trends, and industry developments, and communicate relevant information to internal stakeholders.
- Design and execute measurement plans, including operational and performance indicators, to assess patient support program execution, engagement, and impact.
- Coordinate and manage quarterly performance assessments for selected patient support programs.
- Help manage data strategy to ensure accurate and reliable data assets support agile, codeless, visualization-enabled analytics.
- Collaborate cross-functionally to leverage Brand and Market Access intelligence in developing AbbVie care models.
- Build collaborative relationships while objectively representing the voice of the customer.
- Present research and analytics learnings confidently to audiences at all organizational levels.
- Manage and collaborate with onshore and offshore research and analytics suppliers.
- Manage research and analytics programs within budget and identify potential cost savings.
- Ensure research and analytics activities comply with financial and ethical guidelines.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
