Senior Manager Marketing Operations

Mount Sinai Medical Center•Miami Beach, FL

11d

About The Position

Mount Sinai Medical Center is seeking an experienced, highly organized marketing professional to serve as the central operational lead for the department’s advertising and brand initiatives. The role manages the full lifecycle of marketing efforts across service lines and organizational priorities, from planning, scheduling, and campaign deployment through performance analysis, optimization, and reporting. The position maintains the department’s master marketing calendar and coordinates campaigns across digital, print, television, radio, outdoor, social media, and other channels. It manages media schedules, trafficking timelines, production deadlines, quality assurance, launch readiness, and relationships with agencies, media partners, photographers, and other vendors. The role also coordinates physician marketing activities, photography initiatives, digital business listings, and brand compliance to ensure marketing efforts are accurate, consistent, and aligned across the organization.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field required.
At least seven years of progressively responsible experience in marketing, advertising, campaign operations, media trafficking, integrated marketing, or a related field.
At least three years independently leading complex, multi-channel campaigns and agency or vendor relationships.
Demonstrated experience coordinating campaigns across digital, print, television, radio, outdoor, social media, and other advertising channels, including schedules, trafficking timelines, production deadlines, quality assurance, and launch readiness.
Experience analyzing campaign and digital performance and translating results into clear reports, insights, and recommendations for leadership.
Ability to manage multiple concurrent priorities, work independently with minimal supervision, exercise sound judgment, and collaborate effectively with senior leaders and cross-functional stakeholders.
Exceptional attention to detail and demonstrated ability to proofread and quality-check marketing materials for accuracy, consistency, brand alignment, and production readiness.

Nice To Haves

Master’s degree preferred.
Working knowledge of Canva and Adobe Creative Cloud, with the ability to make minor design edits, resize or adapt existing creative, and prepare materials for review or trafficking.
Healthcare marketing experience, or experience within another complex or highly regulated organization, strongly preferred.
Experience with physician or provider marketing, digital business listings, and photography or content production preferred.

Responsibilities

Maintain the department’s master marketing calendar and oversee advertising and marketing campaign execution across service lines, physician groups, and organizational initiatives.
Coordinate campaign deployment across digital, print, television, radio, outdoor, social media, and other channels, including media schedules, trafficking timelines, production deadlines, vendor deliverables, quality assurance, and launch readiness.
Serve as the primary liaison with advertising agencies, media partners, production vendors, photographers, printers, and other external partners to ensure campaigns and projects are delivered accurately, on time, and in alignment with organizational brand standards.
Monitor campaign performance, advertising effectiveness, website activity, patient engagement, and reputation management metrics; identify trends and recommend creative, messaging, audience-targeting, media-allocation, and future campaign strategy improvements.
Prepare concise monthly and quarterly reports for marketing leadership covering active campaigns, key performance indicators, outcomes, insights, opportunities, and recommended next steps.
Represent the marketing department during physician onboarding and coordinate related marketing activities, including biography development, photography, website profile creation and updates, business listings, and other digital directory needs.
Lead the organization’s physician and service line photography program, coordinating coverage plans, physicians, office managers, clinical leaders, models or talent, photographers, schedules, releases, shot lists, approvals, and asset organization.
Conduct routine audits of hospital campuses, physician offices, and satellite locations to ensure signage, displays, collateral, and other patient-facing materials are current, professionally presented, and compliant with organizational brand standards; coordinate removal or replacement of outdated, damaged, unauthorized, or inaccurate materials.
Maintain visibility into active projects and campaign timelines, proactively identify risks and bottlenecks, and implement processes, tracking tools, and reporting practices to improve departmental efficiency, accountability, and execution.
Work independently with minimal supervision, exercise sound judgment, identify opportunities and potential issues, and build working relationships with physicians, operational leaders, clinical teams, vendors, and other stakeholders to drive initiatives through completion.