Senior Manager, Marketing Operations & Performance

Studio North•North Chicago, IL

20h

About The Position

As Senior Manager, Marketing Operations & Performance, you will help clients improve demand generation across their marketing technology stack and the media that feeds it. This is a hands-on role for an expert in marketing automation and performance marketing, building workflows, lead scoring, integrations, and measurement practices that connect programs to pipeline and revenue. You will help establish StudioNorth’s reputation as a marketing operations partner and shape its marketing operations practice from the ground up, including developing a team and growing your leadership as the practice expands. You will work alongside Strategy, Client Services, Analytics, and Growth, and participate in client conversations as a technical and operational expert. The role combines marketing operations and automation, analytics and revenue measurement, ecosystem consulting and practice development, and paid media oversight. You will audit client martech ecosystems, improve how tools connect, explain technical systems to client teams, and turn effective client work into repeatable processes, templates, and standards.

Requirements

7+ years of hands-on experience in marketing operations, marketing automation, or revenue marketing.
Deep, hands-on experience building in HubSpot, Marketo, Pardot, Eloqua, Salesforce Marketing Cloud, or a similar platform; HubSpot is preferred.
Genuine interest in exploring martech tools, features, and integrations.
Experience designing nurture programs, lead scoring, segmentation, and lifecycle automation.
Strong understanding of CRM integrations, especially HubSpot with Salesforce, attribution modeling, and marketing measurement.
Comfort using AI tools to add automation and efficiency to marketing programs and operations.
Experience connecting marketing activity to pipeline and revenue.
Solid understanding of paid media strategy and planning decisions across search, social, and programmatic, and how media feeds automation and measurement.
Ability to present work confidently and translate technical concepts for client marketing and IT teams.
Experience developing and managing staff.
HubSpot Marketing and Content Hub certifications.

Nice To Haves

HubSpot Sales Hub experience.
HubSpot or Marketo implementation experience.
Salesforce or Microsoft Dynamics integration experience.
RevOps experience.
Agency experience supporting B2B clients.

Responsibilities

Design and optimize buyer lifecycle frameworks, nurture programs, and customer journey automation.
Build and manage HubSpot workflows, segmentation strategies, and lead scoring models.
Manage partner relationships for Marketo and digital development projects.
Develop marketing-to-sales handoff processes and CRM integration strategies.
Establish data governance standards and operational best practices across client engagements.
Build and refine attribution models and measurement frameworks across tools such as GA4, client CRMs, and DSP platforms.
Build dashboards, set reporting standards, and deliver executive-level insights.
Guide clients and internal resources in connecting marketing activities to pipeline and revenue outcomes.
Translate complex data into actionable recommendations for clients and internal stakeholders.
Audit client martech stacks, assess CRM, automation, and analytics integrations, and identify broken, underused, or improvable systems.
Explain martech systems clearly to client marketing and technical teams, alongside StudioNorth account and strategy leads.
Help shape and package StudioNorth’s marketing operations offerings as the practice grows.
Serve as an expert on marketing automation, attribution, and revenue measurement in StudioNorth and client conversations.
Turn effective client work into repeatable processes, templates, and standards that strengthen StudioNorth’s marketing operations offering.
Oversee paid media strategy across search, social, display, content syndication, CTV, and emerging channels.
Ensure paid media efforts are integrated with marketing automation and measurement frameworks.
Partner with media specialists to optimize campaign performance and ROI.
Develop and manage staff.