Senior Manager / Manager, Growth

EZOfficeInventory • Remote Work, CA

1d • Remote

About The Position

EZO is hiring a hands-on growth generation leader to own the pipeline engine for its B2B SaaS products: AssetSonar, EZO EAM, and EZRentOut. The role is accountable for marketing-sourced SQL pipeline, with ICP MQLs for AssetSonar as the primary weekly leading metric. The growth leader will decide how to allocate budget, move investments based on performance, remove launch blockers, and personally run some campaigns as a player-coach. The role focuses on increasing in-ICP lead volume and testing channels and surfaces—including video, LinkedIn, review sites, pay-per-lead partners, and content cited by AI answers—with discipline.

The position owns quarterly and weekly MQL, ICP MQL, and SQL targets by product and channel, and reports results in the Full Funnel War Room. It sets the channel mix across paid search and social, video, pay-per-lead partners, content syndication, and new tests; builds and optimizes campaigns; and develops lifecycle and email programs in HubSpot to move leads toward sales conversations. It also turns webinars, podcasts, customer stories, and expert content into paid, owned, and earned distribution.

The growth leader manages agencies and vendors against cost-per-SQL and lead-quality terms, leads priorities and weekly sprints for paid media, marketing operations, and a growth generation associate, and works with Legal, Finance, Design, Content, and Sales to clear blockers. In partnership with Sales, the role agrees on lead definitions, routing, and follow-up standards and closes the loop on lead quality. The position reports to the Chief Marketing Officer and is remote in the United States, with Eastern or Central time zone preferred.

Requirements

• At least 5 years of experience in B2B growth generation, preferably in B2B SaaS with complex, multi-stakeholder buying journeys.
• A record of personally owning marketing-sourced pipeline, supported by measurable results.
• Hands-on expertise running and optimizing Google Ads and LinkedIn Ads, and comfort with YouTube, Reddit, and paid social.
• Deep practical HubSpot experience with campaigns, lists, workflows, lead scoring, landing pages, and reporting.
• Experience building lifecycle and nurture programs that move leads to sales conversations.
• Experience managing agencies and pay-per-lead or appointment-setting vendors against cost per SQL, including enforcing lead-quality terms.
• Experience managing and developing at least two people while continuing to perform hands-on work.
• Experience managing a meaningful paid budget with CAC and payback discipline, and moving budget weekly based on data.
• Analytical skills, including GA4, HubSpot attribution, spreadsheets, and distinguishing lead-volume problems from lead-quality problems.
• A bias for speed, including escalating early, closing loops, and acting without waiting to be asked.

Nice To Haves

• Experience marketing to IT buyers in ITAM, ITSM, security, or IT operations software.
• Experience with account-based marketing programs and tools.
• Experience with webinar and event programs tied to pipeline rather than registrations alone.
• Experience working with offshore or distributed teams across time zones.
• Daily use of AI tools such as Claude for analysis, campaign builds, and reporting.

Responsibilities

• Own the pipeline plan and set quarterly and weekly MQL, ICP MQL, and SQL targets by product and channel; report results weekly in the Full Funnel War Room.
• Decide how to allocate budget across Google, LinkedIn, YouTube, Reddit, pay-per-lead partners, content syndication, and new channel tests; scale effective channels and cut ineffective ones.
• Build and run campaigns, including competitive campaigns, ABM, retargeting, and awareness programs, from brief through launch and optimization.
• Own lifecycle and email programs in HubSpot, including nurture, retargeting, re-engagement, and webinar promotion, to move leads to SQL faster.
• Develop distribution plans for webinars, podcasts, customer stories, and expert content across paid, owned, and earned channels.
• Manage PPC agencies and pay-per-lead partners against cost-per-SQL and lead-quality terms, provide lead feedback, and decide whether to keep, grow, or cut vendors.
• Lead the team by setting priorities and a weekly sprint for paid media, marketing operations, and the growth generation associate.
• Remove blockers with Legal, Finance, Design, Content, and Sales promptly.
• Partner with Sales to agree on MQL and SQL definitions, lead routing, and follow-up standards, and close the loop on lead quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed