Senior Growth Manager

ACCELBYTE
•Remote

About The Position

AccelByte is hiring a Senior Growth Manager to own sign-ups and user acquisition for AGS Public Cloud, its backend platform for game developers. The role leads marketing and demand generation for a technical product, including the content calendar, paid campaigns, and reporting. It begins as a hands-on, sole-operator position, with an expectation to hire one or two team members within the first year. The company describes a path to Head of Growth based on achieving year-one sign-up targets and building the team. The role is remote, with regular overlap with US Pacific Time and occasional calls during Asia business hours. It reports to the COO and works closely with Product and Engineering on content and onboarding, and with Sales on studios that may need a sales conversation. Success includes establishing funnel and channel baselines and attribution in the first 90 days, agreeing on a 12-month growth plan, and launching at least one time-saving AI workflow. Within the first year, the role is expected to meet sign-up and activation targets, improve channel-level CAC, maintain a steady technical content cadence, automate most recurring marketing operations, and bring the first one or two hires onto the team.

Requirements

  • At least 6 years of experience in growth or demand generation, including at least 2 years owning an acquisition target at a developer tools, infrastructure, or API-first SaaS company.
  • Experience marketing a technical product to developers through documentation, tutorials, and working examples.
  • Technical depth sufficient to understand SDKs, APIs, and backend services and assess whether content is credible to engineers.
  • Hands-on experience running paid campaigns, with demonstrated CAC and conversion results.
  • Experience personally building and running AI and automation workflows, and ability to explain one in detail.
  • Experience with both product-led, self-serve funnels and sales-assisted handoffs.
  • Strong analytics skills, including attribution, funnel and cohort analysis, product usage data, and SQL or an equivalent tool.
  • Clear writing skills and ability to shape technical content with Product.
  • Comfort working remotely across time zones.

Nice To Haves

  • Background marketing to game developers or studios, or familiarity with game backend and multiplayer infrastructure.
  • Familiarity with free-tier and usage-based pricing models.
  • A track record of growing developer communities on Discord, GitHub, or Reddit.
  • Experience as the first or only marketer at an early-stage company.
  • Experience managing contractors, agencies, or a small team.

Responsibilities

  • Set AGS Public Cloud sign-up and activation targets with the COO, forecast performance, and deliver results across self-serve and sales-assisted paths.
  • Plan, launch, and measure demand-generation and paid acquisition campaigns across paid search and social, developer communities including Discord, and technical SEO.
  • Allocate a lean marketing budget across channels based on customer acquisition cost (CAC).
  • Own the content calendar and coordinate with Product on launches, release notes, tutorials, sample projects, and documentation that help developers reach a working integration faster.
  • Design, build, and run AI-driven and automated workflows for content production, campaign operations, lead enrichment and routing, and reporting.
  • Work with Product to shorten the path from sign-up to a developer's first working integration.
  • Work with Sales to identify high-intent studios and route them promptly.
  • Own attribution, activation, and CAC by channel, and report weekly on performance.
  • Manage contractors and agencies, and hire the first one to two team members.
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