Senior Manager, Lifecycle Marketing

Rugiet Health•Austin, TX

29d

About The Position

The Senior Manager of Lifecycle Marketing is a strategic and operational lead on Rugiet’s owned-channel program across the full customer journey, from first touch through long-term retention. This role will help set the direction for how the company moves prospects to first purchase, activates new customers, drives refills and cross-sell, and wins back lapsed patients. The position involves building a testing engine, a creative bar, and a measurement framework that scales with the business. The role reports to the Senior Director of Retention and partners closely with Growth, Brand, Product, and Analytics. It requires the ability to manage both quarterly roadmaps and detailed A/B tests.

Requirements

4+ years in lifecycle, CRM, or retention marketing.
Experience leading strategy for a high-growth DTC, subscription, or telehealth business.
Deep hands-on experience with modern lifecycle platforms (Braze strongly preferred; Klaviyo, Iterable, or equivalent considered).
Strong track record of designing and reading A/B tests that changed business operations.
Sharp analytical instincts and comfort in SQL and BI tools (Domo, Looker, Mode), or ability to partner closely with analytics teams.
Excellent creative judgment; ability to brief a designer, edit a copywriter, and QA an HTML template.
Proven ability to own a roadmap and promotional calendar, prioritize ruthlessly, and ship on a cadence.
Clear, executive-ready communication skills; ability to translate campaign results and roadmaps into decisions.

Nice To Haves

Experience in a regulated category (health, wellness, financial services) with a working understanding of compliance guardrails.
Familiarity with incrementality testing and holdout design.

Responsibilities

Help drive the strategic direction of Rugiet’s lifecycle program across email, SMS, push, and in-app, spanning acquisition, onboarding, retention, and winback.
Own quarterly lifecycle roadmaps across areas of the customer journey, sequencing bets, sizing impact, and aligning stakeholders.
Partner with Growth, Brand, Product, and Analytics on how lifecycle marketing amplifies paid, referral, and organic funnels and integrates with the broader customer experience.
Contribute to the promo and email calendar for lifecycle program areas, including offers, timing, audiences, and annual sequencing.
Coordinate with Growth, Brand, and Merchandising to ensure lifecycle promotions align with paid campaigns, brand moments, and inventory.
Facilitate and scale Rugiet’s lifecycle testing strategy from hypothesis through readout, covering subject lines, offers, cadence, segmentation, and creative.
Build a repeatable testing framework with clear guardrails on power, duration, and decision criteria.
Implement learnings from tests into standard operating procedures.
Set the creative bar for lifecycle marketing across voice, design, and structure, in partnership with Creative and Brand.
Brief, review, and QA every campaign, ensuring compliance, on-brand execution, and accurate links, tokens, and audiences.
Own the end-to-end QA process for all campaign launches.
Own key metrics that lifecycle marketing drives across the journey, including sign-up completion, first-purchase conversion, activation, refill rate, retention, and channel-attributed revenue.
Partner with Analytics on attribution, incrementality testing, and lifecycle dashboards.
Analyze test and campaign performance and translate results into actionable recommendations for executives.