Senior Manager, Lifecycle Marketing
About The Position
As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and develop programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with its products over time. This senior people leadership role has direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine investment priorities, establish how programs are prioritized and measured, and stay close to execution to improve quality and unblock high-priority initiatives. You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing owns customer communication strategy, channel planning, lifecycle program design, and marketing execution. The role spans more than email marketing. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. You will define how these elements connect across the customer lifecycle and build the operating model to shift from individual campaigns toward scalable growth programs.
Requirements
- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.
- Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.
- Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.
- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.
- Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.
Nice To Haves
- Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.
- Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
- Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.
Responsibilities
- Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
- Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.
- Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
- Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
- Establish an experimentation and measurement approach using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.
- Build the lifecycle marketing operating model, including prioritization, planning, governance, and the technical and data capabilities needed to execute reliably at scale.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
