Senior Manager, Integrated Marketing

NielsenIQ•New York, NY

5d•$114,800 - $129,146•Remote

About The Position

This remote role is open to candidates physically located in the United States. As a strategic individual contributor on NIQ’s North America Marketing team, the Senior Manager, Integrated Marketing owns marketing strategy for a portfolio of approved growth opportunities that evolves with business priorities. The role translates business priorities into audience strategies, campaign briefs, messaging, and investment recommendations to generate demand, engage prospective customers, and convert interest into qualified leads and pipeline. The role guides delivery through shared campaign management, content and creative, marketing operations, paid media, events, and Product Marketing resources. It partners with Sales, Customer Success, Product, Product Marketing, and business leaders, and recommends program priorities, investments, and resource allocation to the North America Marketing Leader. Success means focused programs generate qualified demand and contribute to pipeline, while performance and available capacity inform investment decisions. The position requires progressive B2B marketing experience, commercial and analytical judgment, cross-functional leadership, budget planning and tracking, and practical use of AI tools in marketing. The anticipated base salary range is $114,800–$129,146; the role might also be eligible for a sales-based incentive or performance-based bonus. NIQ lists a flexible working environment, comprehensive health insurance, parental leave, life insurance, education support, volunteer time off, LinkedIn Learning, and an Employee Assistance Program among its benefits.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Progressive B2B marketing experience, typically gained over 7+ years, including ownership of integrated strategies and programs tied to commercial objectives.
Ability to translate broad business opportunities and incomplete inputs into focused audience strategies, credible messaging, and actionable campaign briefs.
Experience leading complex cross-functional initiatives and influencing senior stakeholders without direct reporting authority.
Strong commercial and analytical judgment, including experience using CRM and marketing performance information to inform investment decisions.
Experience planning and tracking marketing budgets.
Practical experience applying AI tools to marketing work and assessing the reliability of their outputs.
Strong communication and stakeholder-management skills.
Must be physically located in the United States.

Nice To Haves

Experience with email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.
Experience using CRM platforms such as Microsoft Dynamics or Salesforce.
Experience leading programs through shared marketing resources in a matrixed organization.

Responsibilities

Develop integrated marketing strategies that define target audiences, customer needs, relevant solutions, engagement approaches, and measures of success.
Partner with Sales, Customer Success, Product, Product Marketing, and business leaders to assess opportunities in approved priority areas.
Recommend program priorities, investments, and resource allocation to the North America Marketing Leader.
Create campaign briefs and narratives using customer insight, market intelligence, competitive context, and demonstrated use cases.
Co-develop messaging with Product and Product Marketing, including when positioning is incomplete.
Guide cross-functional planning and delivery by aligning shared teams on scope, responsibilities, timing, and dependencies.
Develop budget recommendations and track program spending, clarifying tradeoffs when needs exceed available resources.
Evaluate performance with campaign and channel partners and recommend what to improve, expand, or stop.
Apply AI tools to research, messaging development, and analysis, evaluating outputs for accuracy, relevance, and quality.