Senior Manager, Integrated Marketing Planning - Digital & Delivery

7-Eleven•Irving, TX

21d

About The Position

7-Eleven is seeking a Senior Manager, Integrated Marketing Planning - Digital & Delivery to lead the planning and coordination of marketing initiatives that support customer engagement, sales, and business growth. The role serves as the key marketing partner for Digital and Delivery teams, bringing cross-functional stakeholders together to develop customer-centric campaigns across paid, owned, and earned channels. The position develops annual and quarterly marketing plans, owns the integrated marketing calendar, prioritizes requests and resources, and turns business objectives into actionable briefs. It partners with Digital Product, Loyalty/CRM, Operations, Delivery, Technology, Marketing, Analytics, and Customer Insights teams to coordinate programs, align priorities and measures, and ensure consistent execution across digital platforms, delivery channels, mobile experiences, CRM journeys, and in-store communications. The role also develops activation strategies, supports promotions and growth initiatives, defines KPIs, evaluates campaign and customer data, leads post-campaign reviews, and encourages experimentation to improve performance. It monitors consumer trends and opportunities in digital commerce, loyalty, delivery, and customer engagement.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
7+ years of progressive experience in integrated marketing, marketing planning, digital marketing, or customer engagement marketing.
Proven success leading complex cross-functional initiatives and influencing stakeholders without direct authority.
Experience developing integrated campaigns across paid, owned, and earned channels.
Strong understanding of digital commerce, delivery platforms, loyalty programs, CRM, mobile marketing, and customer lifecycle marketing.
Experience with CRM, loyalty, marketing automation, and analytics platforms.
Familiarity with Google Analytics, Adobe Analytics, Tableau, Power BI, or similar tools.
Ability to translate analytics and customer insights into strategic marketing decisions.
Exceptional communication, storytelling, presentation, and stakeholder management skills.
Strong project management and organizational capabilities.
Proven cross-functional leadership and influence skills.
Ability to manage multiple priorities in a dynamic, fast-paced environment.

Nice To Haves

MBA or Master's degree.
Experience in convenience retail, QSR, restaurant, grocery, hospitality, or other consumer-facing industries.
Experience supporting digital ordering, loyalty, mobile app, or delivery marketing initiatives.

Responsibilities

Develop annual and quarterly marketing plans supporting Digital and Delivery growth objectives.
Own the integrated marketing calendar covering promotions, product launches, seasonal campaigns, and key business initiatives.
Prioritize marketing requests and align resources with business goals.
Translate business objectives into actionable briefs for creative, media, CRM, social, PR, digital, and analytics teams.
Serve as the primary marketing planning partner for Digital and Delivery stakeholders.
Collaborate with Digital Product, Loyalty/CRM, Operations, Delivery, Technology, and Marketing teams to build integrated customer programs.
Align teams around priorities, timelines, deliverables, and success measures.
Ensure consistent execution across digital platforms, delivery channels, mobile experiences, CRM journeys, and in-store communications.
Create activation strategies defining target audiences, channel roles, objectives, and measurement plans.
Partner with business leaders to develop promotions, customer offers, platform enhancements, and growth initiatives.
Help shape customer experiences that increase engagement, loyalty, and digital adoption.
Partner with Analytics and Customer Insights teams to define KPIs and measure performance.
Evaluate campaign and customer data to identify opportunities for optimization and growth.
Lead post-campaign reviews and recommend actionable improvements.
Foster experimentation with offers, messaging, audience targeting, and channel strategies.
Monitor consumer trends and emerging opportunities across digital commerce, loyalty, delivery, and customer engagement.