Senior Manager, Influencer
About The Position
Weber Shandwick is looking for a Senior Manager, Influencer Strategy to join their team in New York. This role requires a candidate with 5+ years of experience who possesses a deep understanding of the influencer landscape and has unique experience developing and executing both integrated and influencer-led campaigns. The position involves intellectual curiosity, creativity, strong storytelling abilities, clear communication, effective management of deadlines and tasks, and the ability to work well independently and as part of a team. Proficiency in Word, PowerPoint, Excel, and Outlook is necessary, with experience in influencer databases/management systems/vendor networks and social listening/tracking tools being a plus. Attention to detail is essential for tasks ranging from influencer recommendations to recap reports.
Requirements
- 5+ years of experience
- Deep understanding of the influencer landscape
- Unique experience developing and executing both integrated and influencer-led campaigns
- Intellectual curiosity and creativity
- Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
- Speak, write and edit succinctly and compellingly.
- Meet deadlines, put out fires and multi-task. Work fast, and work well.
- Play nice, whether it’s in a team, with a team or independently.
- Know Word, PowerPoint, Excel and Outlook.
- Attention to detail and a commitment to delivering clear and precise work is essential.
- Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.
- Demonstrated passion for influencer marketing both personally and professionally, balanced interest in both healthcare and consumer brands
- Demonstrated expertise in social platforms, user behaviors and emerging trends
Nice To Haves
- Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
Responsibilities
- Own responsibilities for executional leadership of multiple client programs, budgets, plans
- Maintain daily client contact, serving as a trusted resource and advisor
- Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
- Translate strategies into tactical plans; ensure team deliverables align with strategies
- Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences
- Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
- Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
- Partner with CX and Project Managers to help manage program and project budgets
- Demonstrate financial acumen in the areas of budgeting, billing and staffing
- Play a supportive role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
- Craft influencer strategies for yearlong plans and product launches
- Research, vet, contract and manage relationships with influencer talent
- Develop influencer briefing materials
- Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
- Take responsibility to execute influencer strategies
- Manage and build relationships with influencers and third-party agents
- Mine current news cycle for ad-hoc influencer opportunities
- Communicate with clients on daily basis
- Provide basic client counsel
- Serve as a key participant in client meetings and presentations
- Proof and edit client related documents as needed
- Manage client and team resources and deliverables around major campaigns and product launches
- Lead a high-performing team; coach and develop junior team members
Benefits
- Equal Opportunity/Affirmative Action employer
- Commitment to hiring and developing exceptional talent
- Focus on developing inclusive teams
- Celebrates differences
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
