Senior Consultant, Influencer

Burson•Toronto, ON

1d•Hybrid

About The Position

Burson is looking for a Consultant [or Senior Consultant] with specialization in Influencer Marketing to work across iconic beauty, retail and CPG brands. As a part of WPP Onefluence, you’ll be joining a full-service network with the most sophisticated influencer expertise around the globe to meet client scale. Influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are. We’re looking for candidates that are social first, tapped in, and passionate about consumer brands.

Requirements

A minimum of 5-7 years’ experience in end-to-end influencer relations and project management, with a background in PR, Social or Digital agencies
Existing relationships Canadian influencers and agencies with a proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
Ability to utilize metrics and insights from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and other emerging channels for optimization and future plan recommendations
Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
Experience negotiating partnership agreements
Experience utilizing influencer identification and vetting systems like CreatorIQ, Traackr or in-platform tools
Ability to effectively communicate information and ideas in written and verbal format
Flawless organizational skills and keen attention to detail to maintain client service excellence
Ability to prioritize and manage high volumes of requests
Excellent written and verbal communications skills
Creative thinker and problem solver

Nice To Haves

Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus

Responsibilities

Overseeing and conducting identification, vetting and outreach of on-brand and campaign relevant influencers for paid collaborations and long-term partnerships, based on strategic plan development from senior team & clients
Manage all negotiation, project management and measurement of influencer programs with a focus on paid collaborations and long-term partnerships, based on strategic plan development from senior team & clients
Establish and maintain relationships with key contacts within the influencer space
Lead day-to-day client relationships by becoming a trusted, go-to collaborator
Thoughtful and strategic approach to executing multi-platform influencer programs by leveraging trends and data driven insights to integrate with wider PR objectives
Collaborate with team on monitoring and compliance across all activities
Account depending, responsible for developing and/or providing input into campaign reports by tracking and optimizing organic and paid influencer content, along with analyzing to provide actionable insights and opportunities
Keeping on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
Carrying out social media listening and research to identify trends in online conversations and to pinpoint relevant influencers
In partnership with senior leads, educates and shares knowledge with teams on trends and best practices