Senior Associate, Influencer

Adelphi Group•New York, NY

2d•$66,300 - $70,000•Hybrid

About The Position

Weber Shandwick is seeking a Senior Associate, Influencer to join their Media team. This role will support the development of influencer strategies across multiple tiers, manage influencer outreach and onboarding, and coordinate content production and approvals. The ideal candidate will be fluent in social platforms, understand the relationship between influencer content and paid media, and possess strong project management skills. This position is at the intersection of creative, strategy, marketing, technology, content creation, and production, requiring a passion for pop culture and a drive to influence creative ideations. The role also involves identifying and managing diverse vendors, leading initiatives, and ensuring compliance with best practices.

Requirements

3 years’ experience working in influencer marketing, preferably at an agency or in-house at a brand
Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
Comfortable supporting influencer contracting and negotiations
Sharp project management skills — you’re highly organized, detail-oriented, and deadline-driven
Culturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversations
Self-starter who takes initiative, problem-solves independently, and isn’t afraid to bring fresh thinking to the table
Comfortable working in a fast-paced environment with multiple workstreams and stakeholders
Team player who thrives in a collaborative, integrated environment
Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc)
Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I)
You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
Deep understanding of the influencer landscape is required.
Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents.
You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
Experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
Working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.
Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.
You are willing to learn a little bit of everything, and open to take on anything.

Nice To Haves

Experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.

Responsibilities

Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
Manage influencer outreach, negotiations, contracting, and onboarding processes
Support content production, asset management, and timeline tracking across influencer programs
Coordinate approvals across client, legal, and integrated agency teams
Collaborate with paid social team to optimize influencer content for amplification
Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
Help manage reporting, performance tracking, and learnings for ongoing optimization
Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach
Build client presentations that tell smart, compelling stories
Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Partner with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.