Senior Associate, Social & Influencer

Adelphi Group•Washington, DC

9d•$59,000 - $65,000•Hybrid

About The Position

Weber Shandwick is seeking a Senior Associate, Social + Influencer Strategy to join their team in Washington, DC. This motivated collaborator will bring their passion for all things digital to a high-performing, collaborative team. As a Senior Associate, Social + Influencer Strategy, you will work closely with both senior and junior team members across several teams to provide sound digital counsel and manage day-to-day work. This is a client-facing role, so the ability to work with all types of people is critical. The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Successful candidates typically have a solid digital communications, marketing or integrated communications background, experience managing influencer/creator partnerships and a mix of experience across B2B, B2C, and/or public affairs campaigns. You must have exceptional project management skills, a high level of organization, and want to be involved in all aspects of the work, from building digital strategy to executing it flawlessly. On any given day, you could be working on social content strategy, liaising with a client on a paid social campaign, supporting influencer programs, researching the latest trending sounds on TikTok, and helping to launch a podcast. Each day may be different, but you will work hard doing something you love with some cool clients. You will get a chance to help win new clients and have ample opportunities for mentorship, professional development, and teaching colleagues.

Requirements

2-3 years of experience in digital communications, social media marketing, or related positions.
Experience collaborating with diverse teams, including creative, strategy, media planning, and PR.
Deep expertise in major social media platforms, (e.g., LinkedIn, Instagram, TikTok, X, YouTube, Threads) and an strategic understanding of their role in an integrated marketing plan.
A passion for tracking digital and social media trends (you probably know what's trending before it hits the mainstream) and applying them to solve client challenges.
Knowledge of social media intelligence platforms and the ability to translate data into actionable insights.
Ability to manage multiple complex projects simultaneously in a fast-paced, collaborative environment.
Exceptional written and verbal communication skills, with the ability to craft engaging short-form content and present strategic recommendations persuasively.
A resilient mindset, deep curiosity, and a healthy sense of humor.

Nice To Haves

Experience managing creator/influencer projects from end-to-end.
Experience with executive visibility programs and advising senior leaders on building their social media presence.
Experience with advanced social listening, audience intelligence, and trend-forecasting methodologies.
Experience with enterprise-level social media management and listening tools (e.g., Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros).
Fluency with or willingness to learn generative AI tools for content ideation, creation, research and performance analysis.
Experience with web and social analytics platforms (e.g., Google Analytics 4, platform-native insights) to measure full-funnel impact.
Strong comfort level with Microsoft Excel and PowerPoint for creating client-ready deliverables.
Strong organizational, time management, and project management skills.

Responsibilities

Assist in the development and execution of sophisticated digital campaigns that are integrated with broader paid, owned, and earned media programs.
Help lead platform strategy for multiple clients, providing expert counsel on channel mix, content approach, and audience engagement.
Oversee client social media channels, including editorial planning, AI-assisted content development, paid media investment, social listening, and performance analytics.
Inform the creation of scroll-stopping digital and social media assets that resonate with priority audiences and leverage platforms for high-value impact.
Serve as a key client contact, delivering reliable project management and strategic counsel with confidence and professionalism.
Support new business development by bringing fresh, culture-first digital insights and recommendations to the pitch.