Freelance Senior Project Manager- Social/Influencer

VML•New York, NY
•$70 - $85•Hybrid

About The Position

This is a Sr. PM role, freelance that will focus on Social and Influencer campaigns for a major North American Pharma Client. Core Project Management disciplines are essential (delivery, finance, process, team), but the work will focus on deliverables in the media, social, and influencers spaces- they will be analytics-driven rather than creative-tactic production driven. The ideal candidate must have experience working on recurring/campaign-flighted work (paid media launches, always-on social listening, weekly/monthly reporting) instead of the linear concept → creative → MLR route → release lifecycle. Please understand that distinction is the single biggest differentiator for this immediate freelance role.

Requirements

  • Healthcare/pharma experience.
  • Experience managing digital, media, or data/analytics workstreams (not solely creative campaigns and/or production).
  • Financial aptitude: budget tracking, forecasting, resource utilization.
  • Smartsheet (or similar), Digital routing tool (Ziflow or similar) plus strong MS Office/Teams.
  • Excellent communication, organization, attention to detail, proactive and solutions-oriented.

Nice To Haves

  • Hands-on exposure to paid social/performance media (Meta, LinkedIn, TikTok, programmatic, search, DOOH).
  • Familiarity with social listening tools (Brandwatch, Sprinklr, YouScan, NetBase Quid).
  • Interest in Generative Engine Optimization (GEO) / AI search (ChatGPT, Perplexity, Gemini).

Responsibilities

  • End-to-end delivery of mid-complexity, multi-channel S&I workstreams: paid social/digital campaigns, social listening programs, and analytics/GEO reporting.
  • Timelines and resource plans (existing frameworks and templates already exist – the ideal candidate will keep them current and drive follow-up on due/overdue tasks).
  • Reporting cadences as recurring deliverables – weekly, monthly, and post-campaign decks delivered on time and to specifications.
  • Budget tracking, monthly burn review, and forecasting; participation in weekly finance meetings.
  • QC via the client feedback tracker; adherence to MLR and platform-policy checkpoints.
  • Onboarding of new resources (existing playbooks in place) and maintenance of shared tools (Smartsheet, SharePoint).

Benefits

  • Competitive benefits package.
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