Senior Influencer Strategist

M Booth • New York, NY

2d • $86,000 - $105,000 • Hybrid

About The Position

At M Booth, we’re a culture-first communications agency where courage, breakthrough ideas, and humanity drive everything we do. We build game-changing campaigns for iconic brands by staying at the edge of social evolution, earned storytelling, and digital culture. We operate as a hybrid workforce guided by our "Be IRL" ethos (Inspired Relevant Leaders). We believe great work happens when talented people are empowered—no matter where they log in from. We’re looking for a culture-forward, energetic and fresh-thinking Senior Influencer Strategist. If you live at the intersection of pop culture, creator strategy, and brand narrative, we want to hear from you.

Requirements

• 5–6 years of dedicated influencer experience in an agency or in-house environment.
• Proven track record executing end-to-end influencer programs with measurable brand impact.
• Leadership experience, with a passion for mentoring direct reports (1–2 team members).
• Deep fluency across paid, owned, and social ecosystems, with experience navigating IAT collaboration.
• Strong negotiation skills across talent contracts, usage rights, and agency vendors.
• Analytical mindset, with the ability to turn complex campaign data into compelling client stories.
• Bachelor’s degree or equivalent practical experience.

Nice To Haves

• Hands-on experience with influencer management platforms (e.g., CreatorIQ).
• Deep passion or experience working with CPG brands.
• A track record of spotting subcultures and trend shifts before they hit the mainstream.

Responsibilities

• Architect end-to-end influencer strategies aligned with client business goals, Integrated Agency Team (IAT) priorities, and emerging cultural trends.
• Lead end-to-end influencer relations, overseeing partner identification, vetting, outreach, contract negotiation, creative briefing, and content reviews.
• Bridge paid, earned, and owned channels to amplify creator content across the broader marketing ecosystem.
• Manage campaign budgets and licensing rights, to make the most of every asset.
• Serve as a primary client counselor for influencer initiatives, leading communications, strategy presentations, and campaign roadmaps.
• Build deep relationships with top-tier creators, talent managers, and influencer networks.
• Coach and mentor junior team members, elevating their skills in influencer relations, campaign management, and strategic thinking.
• Partner with our Analytics team to synthesize campaign performance into actionable insights and strategic narratives.
• Track the pulse of creator culture, translating emerging platforms, tools, and social shifts into proactive client opportunities.

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Family Leave
• Well-Being Programs
• Commuter Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior