Influencer Strategist (Contract)

SoFi•San Francisco, CA

8d•$43 - $56•Remote

About The Position

SoFi is hiring an Influencer Strategist to help run influencer marketing across our brand and product initiatives. You'll execute campaigns end to end: sourcing talent, building briefs, moving contracts through legal and compliance, and reporting on what worked. You will partner closely with our in-house creative studio, product marketing, data science, legal, compliance and media teams to drive awareness, consideration and member growth across SoFi’s product suite. SoFi is a new kind of finance company focused on speed, transparency, and alignment with our members’ interests. Since our founding, we’ve expanded our personal finance offering to become the all-in-one finance app that helps our members get their money right. SoFi has achieved significant growth, and we have ambitious plans ahead. To continue this growth, we need great team members like you. Our goal is to be a household name and a world class brand, and social is the battleground for relevance.

Requirements

Undergrad degree
3+ years of experience in marketing, preferably in social media and influencer marketing
Understanding of social channels (existing and emerging), influencer/creator marketplace
Experience managing and contracting influencer talent
Uses AI to move faster across ideation, content, audience insights, and testing.
Strategic thinker who thrives in a fast-paced environment
Strong writing and communication skills
Strong analytical skills
Strong EQ and ability to assess nuance in conversations and react accordingly

Nice To Haves

Experience with affiliate marketing and Impact affiliate platform is a plus

Responsibilities

Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach
Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
Develop influencer briefing materials that lead to compelling, ownable content
Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns
Partner with media and performance teams to develop influencer assets for paid social channels
Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience
Coordinate travel logistics and booking for influencers/talent as needed