YouTube Strategist [Contract]

Pok Pok Careers

2d•Remote

About The Position

Pok Pok is looking for a skilled YouTube Strategist to join their team. The ideal candidate will have hands-on experience translating YouTube analytics into actionable growth plans and is passionate about creating high-quality, mindful digital content for parents and young children. This is a remote, contract position requiring approximately 20 hours per week. While this is a fully remote position, the company is prioritizing candidates working within EST or CEST time zones.

Requirements

Highly organized and proactive.
Proven track record of successfully managing and growing YouTube channels.
Obsessed with CTR and AVD, with a sharp eye for what makes a thumbnail clickable and a title irresistible.
Data-driven storyteller who can look at YouTube Studio analytics and turn charts into a concrete action plan.
Understand YouTube SEO inside and out.
Strong communicator (clear, kind, structured) who thrives when collaborating with creative teams, scriptwriters, and external partners.

Nice To Haves

Bonus points if YouTube channel growth experience is in the family, kids, or educational space.

Responsibilities

Develop and evolve the channel’s content strategy, positioning, and growth roadmap aligned with Pok Pok’s brand and audience (parents and young children).
Provide direction and feedback on scripts, thumbnails, titles, and overall content packaging to optimize performance.
Analyze channel performance and key metrics (e.g., subscribers, watch time, CTR, retention), and translating insights into clear, actionable recommendations.
Manage, update and write metadata as it pertains to SEO and optimization.
Establish and maintain a consistent publishing cadence and content calendar.
Identify and test growth opportunities, including trends, collaborations, and distribution strategies.
Advise on YouTube best practices, algorithm changes, and platform updates.
Collaborate with internal team members and external partners to ensure high-quality execution.
Deliver regular performance updates.
Create thumbnails, titles and SEO-focused video descriptions and upload new videos.