YouTube Packaging Strategist

Zack D Films LLC•N/A, TX

23h

About The Position

Zack D. Films is one of the only mega-channels built almost exclusively on Shorts. Now, we’re launching our long-form strategy and we need a packaging expert to make it fly. You’ll be responsible for thumbnail strategy, design, testing, and optimization. Working closely with Zack, you’ll ensure every long-form video launches with multiple thumbnail options, rigorous A/B/C testing, and a clear path to a CTR above 6%. This isn’t just design, it’s data-driven experimentation. You’ll blend creative instincts with analytics to maximize performance and help shape a packaging strategy that’s never been done before on YouTube.

Requirements

Superb project management skills to ensure timeliness of deliverables.
Strong eye for design and ability to collaborate with top-tier designers.
Deep knowledge of YouTube analytics, testing, and optimization strategies.
Demonstrated experience in YouTube packaging design and optimization.
Experience working with top 50 YouTube channels for 3+ years in growth or strategy.
Ability to articulate and evolve Zack D. Films’ brand identity.
Comfort with ambiguity and rapid changes in direction.
Proven track record of driving CTR growth through packaging.

Nice To Haves

Knowledge of YouTube inside and out.

Responsibilities

Define thumbnail and packaging strategy in collaboration with Zack.
Craft titles and thumbnails that grab attention without being clickbait.
Set up and manage A/B/C testing cycles for each video launch.
Review analytics data, identify winning designs, and repeat test cycles to maximize CTR.
Ensure all thumbnails and packaging assets are delivered on time.
Maintain alignment with Zack D. Films’ brand identity while pushing creative boundaries.
Deliver packaging that consistently drives CTR growth and supports long-form expansion.