Associate, Influencer

Adelphi Group•Birmingham, MI

10d•$50,000 - $55,000•Hybrid

About The Position

Weber Shandwick is seeking an Associate, Influence to join their Central Region Team. This role is for an integrated-minded individual with skills in social media, influencer relations, content creation, strategic planning, and integrated marketing campaigns. The ideal candidate has a pulse on digital conversations and how they move across channels, with a keen eye for the intersection of conversation and creator. This person will elevate the team's thought process, attention to detail, and currency in the zeitgeist. They will assist in campaign & talent management and nourish client relationships.

Requirements

Four-year degree or equivalent work experience in communications, journalism, marketing, or a similar field.
0-1 years of related professional experience.
Excellent communication and presentation skills; verbal and written.
Strong attention to detail and project management skills.
Proficient in Microsoft Office Suite.
Ability to work a minimum of three days per week in either the Detroit or Chicago office.

Nice To Haves

Experience with social listening tools.
Experience with influencer management tools.
Experience with creative editing software (e.g., Talkwalker, Tagger, Captiv8, CreatorIQ, Adobe Suite).

Responsibilities

Craft storytelling in various mediums, requiring a strong writing background across social copy, client comms, and outreach notes.
Develop and share influencer recommendations, sourcing talent from micro-influencers to celebrities.
Serve as day-to-day team support during program execution.
Provide input on influencer marketing campaigns and tactics.
Manage authentication and campaign setup utilizing influencer management tools.
Maintain strong talent agency and one-on-one influencer relationships.
Draft compelling influencer pitches tailored to the account and brief.
Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met.
Monitor the social media and influencer space for unique brand opportunities, competitor conversations, and cultural trends.
Work cross-functionally with Platform Strategy and Paid Media teams to ensure strategic thinking.
Collaborate with the Analytics team to ensure data and metrics are collected appropriately for effective results measurement and campaign recaps.
Interact with senior management and provide recommendations on tactics and strategies.
Partner with the Corporate Communications team to assess risks and reputation.