Associate Manager, Influencer Marketing

Campbell's • Camden, NJ

8h • Hybrid

About The Position

As Associate Manager, Influencer Marketing, you will help bring Campbell’s iconic brands to life through culturally relevant creator partnerships and social-first storytelling. You will support influencer programs that build awareness, engagement, credibility, and measurable impact across The Campbell’s Company portfolio. This is a hands-on role for someone who understands social platforms, loves creator culture, and can keep programs moving through strong organization, clear communication, and sound judgment. The ideal candidate is a natural collaborator who is curious about trends, comfortable working with data, and not afraid to bring creative ideas to influencer executions.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 4+ years of experience in influencer marketing, social media marketing, creator partnerships, public relations, communications, brand marketing, or a related field.

Nice To Haves

• Experience supporting or executing influencer campaigns, including creator identification, briefing, content review, tracking, and reporting.
• Working knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging creator ecosystems.
• Familiarity with influencer contracts, usage rights, content licensing, and paid creator amplification.
• Strong project management, communication, and stakeholder management skills.
• Data-driven mindset and ability to translate insights into recommendations.
• Experience within CPG.
• Passion for food culture, cooking, meal preparation, snacking trends, entertaining, and consumer food behaviors.
• Experience with CreatorIQ, Aspire IQ, Traackr, or other creator marketing platforms.
• Experience supporting social commerce, shopper marketing, retail media, or e-commerce initiatives.
• Experience with social listening, trend forecasting, audience insights, or competitive benchmarking tools.

Responsibilities

• Execute influencer marketing programs aligned to brand awareness, engagement, conversion, and business goals.
• Translate brand objectives, consumer insights, and cultural trends into clear influencer briefs and campaign plans.
• Coordinate timelines, content reviews, product shipments, approvals, posting schedules, and deliverables.
• Connect influencer work with social, PR, media, shopper, and brand marketing activity.
• Contribute timely, brand-right ideas for creator activations.
• Research and recommend creators, culinary voices, lifestyle influencers, experts, tastemakers, and emerging talent that align with brand goals and audience needs.
• Maintain creator lists, influencer databases, campaign trackers, and performance records.
• Support outreach, briefing, negotiation, contracting, and onboarding with agencies, procurement, legal, and internal stakeholders.
• Build positive working relationships with creators, agency partners, and internal teams through clear communication and reliable follow-through.
• Manage day-to-day campaign logistics across multiple influencer programs, keeping budgets, approvals, and deliverables organized.
• Work with influencer agencies and vendors to support high-quality execution and clear communication.
• Help move contracts, scopes of work, payment details, and usage rights through the appropriate processes.
• Identify process improvements that make influencer programs more efficient, consistent, and scalable.
• Stay close to creator culture, platform behaviors, food trends, social conversations, and emerging content formats.
• Monitor competitor and category influencer activity to identify best practices, whitespace opportunities, and new ideas for Campbell’s brands.
• Help evaluate whether creator content feels authentic, brand-safe, inclusive, and relevant to the intended audience.

Benefits

• medical
• dental
• short and long-term disability
• AD&D
• life insurance (for individual, families, and domestic partners)
• matching 401(k) plan
• unlimited sick time
• paid time off
• holiday pay
• free access to the fitness center (if in WHQ)
• access to on-site day care
• company store
• Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
• Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level