Senior Influencer Marketing Manager

Beam Organics•Boston, MA

2d•Hybrid

About The Position

We’re looking for a Senior Influencer Marketing Manager to own and scale our creator ecosystem end-to-end—from sourcing new talent to executing high-impact campaigns. You’ll build and manage a strong pipeline of creators, nurture top-performing partnerships, and drive repeatable growth through smart renegotiation and rebooking strategies. This role is both strategic and hands-on: you’ll identify new platforms and verticals to expand our reach, while supporting outreach, deal negotiation, and campaign execution. Working cross-functionally with marketing, operations and creative teams, you’ll ensure partnerships are structured to hit performance goals and run seamlessly. The ideal candidate is highly organized, data-driven, and independently reliable—someone who can manage multiple workstreams while consistently driving results against key metrics like CAC and ROAS.

Requirements

3–5 years of influencer and creator partnership experience, ideally within a DTC brand
Strong understanding of key performance metrics such as CAC and ROAS
Proven experience negotiating partnerships across YouTube and Instagram (TikTok a plus)
Strong organizational skills with the ability to manage multiple moving parts
Proactive communicator who can keep campaigns on track with minimal oversight

Nice To Haves

Familiarity with creator marketing tools and trackers (e.g., Airtable, Google Sheets, etc.) is a plus

Responsibilities

Build, maintain, and continuously optimize a robust pipeline of creator and partner talent across key platforms.
Proactively source new influencers aligned with brand goals, manage outreach and relationship development, and ensure consistent top-of-funnel growth to support campaign needs.
Own the lifecycle of high-performing creator partnerships, with a focus on retention, renegotiation, and long-term value creation.
Analyze performance data to identify top partners, structure rebooking strategies, and deepen relationships to drive ongoing engagement and efficiency.
Identify and unlock new growth opportunities by researching emerging platforms, creator segments, and content verticals.
Develop strategic recommendations on where and how the brand should show up, and pilot new initiatives to diversify and scale the influencer program.
Lead end-to-end execution of influencer partnerships, including outreach, negotiation, contracting, and campaign kickoff.
Ensure deals are structured to meet performance goals while aligning with brand guidelines, timelines, and budget constraints.