Senior Manager, Growth Marketing
About The Position
Zappi is seeking a Growth Marketer to lead account-based growth and improve conversion of existing demand into pipeline and revenue. The role owns the end-to-end ABM program for named accounts, translating strategic priorities into account-level campaigns for both net-new business and existing-account growth. It also focuses on improving MQL-to-SQL conversion, optimizing lead management, and running conversion experiments. The Senior Manager partners with demand generation, customer marketing, brand, events, BDRs, Sales, Customer Success, Account Management, and RevOps. The position is based in Boston, Massachusetts, reports to Rodrigo Souto, and is in the Marketing department. Zappi describes its platform as providing actionable consumer insights to help customers improve advertising and product innovation, and its culture as energetic, customer-focused, inclusive, and values-driven.
Requirements
- At least 5 years of experience in B2B growth marketing, ABM, or demand generation; SaaS experience is preferred.
- A proven ABM track record, particularly with enterprise or strategic accounts.
- Strong HubSpot skills, including workflows, sequences, segmentation, and lead management, or the ability to quickly learn new systems.
- Experience with lead-to-revenue funnel optimization, MQL-to-SQL improvement, and conversion rate optimization principles.
- Ability to work cross-functionally with Sales, Customer Success, and Account Managers on account-level plays.
- Data-driven approach to campaign performance and account-level measurement.
- Strong project management skills and ability to own end-to-end campaign execution.
- Excellent written and verbal communication skills, including the ability to influence stakeholders across GTM teams.
- Analytical mindset and ability to translate account-level data into actionable plays.
Nice To Haves
- Experience in SaaS B2B growth marketing, ABM, or demand generation.
Responsibilities
- Own the end-to-end ABM program for named accounts, including the Pulse Campaign / ABM Activation framework, coordinating contributions from demand generation, customer marketing, brand, and events.
- Manage the account-based paid budget and develop innovative ways to reach buyers through paid channels.
- Partner with the BDR team to deploy one-to-one engagement and conversion plays for named accounts.
- Apply account-level intent signals by creating named-account triggers and plays, and establishing HubSpot routing.
- Drive small-format engagement at industry events through account-driven dinners, salons, and executive touchpoints in partnership with the events team.
- Partner with Account Managers on named-account expansion campaigns and one-to-one adoption plays.
- Own improvement of MQL-to-SQL conversion across the inbound demand engine with lead management and RevOps teams.
- Lead conversion rate optimization efforts for website conversion flows.
- Design and run experiments across nurture flows, forms, and conversion paths in HubSpot.
- Layer named-account activation onto every priority campaign.
- Partner with Sales, Customer Success, and Account Management on named-account plays and expansion motions.
- Regularly report performance across ABM, Convert More, and campaign work to marketing and GTM leadership.
Benefits
- One company-paid mental health day of rest each quarter, scheduled for the whole company.
- At least 20 days of paid time off per year, plus national holidays.
- Flexible working arrangements, including remote work unless otherwise specified.
- Thoughtfully designed offices to support individual work and collaboration.
- Wellbeing benefits and access to trained therapists and counsellors.
- Company-paid life, AD&D, short-term disability, and long-term disability coverage.
- Health, dental, and vision insurance, available immediately.
- Eligibility to enter the 401(k) program after 90 days, with matching up to 4%.
- Personal development support through training allowances, coaching, mentorship, and career frameworks.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
