Senior Manager, Growth Marketing

SmartBear•Somerville, MA

4d•$120,000 - $140,000•Hybrid

About The Position

The Senior Manager, Growth Marketing owns the growth marketing funnel for some of SmartBear’s highest-grossing products and leads individual contributors who manage each product’s funnel. The role is accountable for core funnel metrics from lead generation through closed-won revenue, and works with Finance and Sales leaders to set product-level targets and develop plans to achieve them. The position partners cross-functionally with product marketing, digital marketing, creative, and brand to deliver appropriate campaigns, messaging, and creative assets for each product. It reviews marketing performance, conversion, and lead quality; recommends strategic changes; and leads recurring performance readouts for marketing, sales, and product leaders. The role also uses Marketo and Salesforce to inspect team activity and create independent reporting, and collaborates with digital marketing to improve product funnels across SEO, paid search, conversion rate optimization, and product-led growth. It helps shape annual planning by translating product targets into tactics and budgets.

Requirements

Experience leading a team in a growth or demand marketing function, including setting goals and developing talent.
Deep understanding of digital growth funnels, including SEO, paid search, conversion rate optimization, and product-led growth motions with free trials.
Experience setting targets and budgets with Finance and Sales leadership and tying marketing activity to pipeline and revenue.
Strong analytical skills, including the ability to build a business case for spend and use data to identify changes that improve results.
Hands-on experience with Marketo, HubSpot, or Salesforce, and comfort building reports.
Ability to build AI into repeatable workflows for funnel analysis, trend detection, and product reporting, and to check the quality of their outputs.

Responsibilities

Lead and develop direct reports who own each product’s growth funnel, set goals, and hold them accountable for results.
Review marketing output, conversion, and lead quality, and recommend strategic changes to meet pipeline and revenue targets.
Lead recurring readouts of marketing performance metrics for marketing teams and cross-functional sales and product leaders.
Align product marketing, digital marketing, creative, and brand teams on campaigns, messaging, and visuals for emails and ads.
Use Marketo and Salesforce to inspect team work and build reporting independently of other teams.
Partner with digital marketing to grow and maintain healthy product funnels across SEO, paid search, conversion rate optimization, and product-led growth.
Partner with Finance and Sales on annual planning, product-level targets, tactics, and budgets.