Senior Manager, Growth Marketing

Stepful • New York, NY

2d • $140,000 - $160,000 • Hybrid

About The Position

Stepful is seeking a data-driven, creative growth marketing professional to own key paid acquisition channels and drive ambitious growth targets. The role manages high-velocity campaigns across Meta, Google, YouTube, and potential emerging platforms, with support from an in-house production studio and creative team. It combines hands-on campaign execution, rapid testing, performance analysis, and strategic growth planning. This hybrid position is based in Stepful’s NYC office and reports directly to the VP of Growth.

Requirements

• At least 5 years of hands-on experience scaling paid social and paid search at a direct-to-consumer startup.
• Track record of driving efficient growth across customer acquisition cost, return on investment, and lifetime value while scaling spend.
• Strong project management skills and ability to handle multiple initiatives simultaneously.
• Ability to combine tactical execution with strategic thinking, setting plans and carrying them out independently.
• Strong communication skills, including the ability to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
• High attention to detail and a habit of catching and preventing errors.
• Experience managing external creative agencies, writing effective briefs, and providing actionable feedback to improve advertising performance.
• Strong analytical skills, including the ability to identify insights in performance data and optimize campaigns at scale.
• Ability to translate data into clear narratives and actionable decisions for day-to-day work and broader team alignment.

Nice To Haves

• Experience in EdTech, healthcare, or another mission-driven B2C industry.
• Interest in testing frameworks, user-generated content trends, and performance marketing communities.
• Experience managing monthly budgets of $1 million or more.

Responsibilities

• Own end-to-end paid media strategy across Meta, Google, and potential new channels, from planning and launch through optimization and scale.
• Develop and drive a continuous testing roadmap across tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
• Manage the Search agency and hold it accountable for performance goals and roadmap execution.
• Monitor performance daily and optimize toward customer acquisition cost and return on investment targets while identifying growth opportunities.
• Own weekly KPI reporting, surface trends, efficiencies, and scaling opportunities, and share learnings across the team.
• Diagnose performance fluctuations and identify channel- and business-level factors driving them.
• Partner with creative teams and external agencies to produce high-performing video, user-generated content, influencer, and static assets.
• Stay current on platform updates, algorithm shifts, and industry trends to keep paid social strategy up to date.
• Drive acquisition and full-funnel growth ideas and actively shape and run experiments.

Benefits

• Meaningful equity stake.
• Medical, dental, and vision insurance plan options, including 100% employer-covered options.
• 401(k).
• Flexible spending account, health savings account, and commuter benefits.
• Open vacation policy, with guidance of 15 days of PTO annually.
• Stepful closes the last week of December.
• 15 work-from-anywhere days.
• 10 public holidays observed for 2025.
• Performance-based bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed