Senior Manager, Growth & Lead Generation

IHG•GA, GA

17h•$105,000 - $130,000•Hybrid

About The Position

The Senior Manager, Growth & Lead Generation owns lead generation for IHG's Development Demand Center (DDC) and connects Americas Development with marketing. The role reaches current and prospective hotel owners and developers across the Americas, including the United States, Canada, Mexico, Latin America, and the Caribbean. The position partners with Global Marketing Shared Services to align campaigns, targeting, and channel execution, and works with sales development representatives (SDRs) to improve lead quality and handoff. The role is based on a hybrid work structure, with an expectation of three days per week in the Atlanta office; this may change with business needs. Travel is required less than 10% of the time.

Requirements

At least 5 years of experience in B2B demand generation, lifecycle marketing, digital marketing, or growth marketing.
Experience building and executing nurture programs and marketing campaigns.
Experience with CRM and marketing automation platforms.
Strong analytical and campaign optimization skills.
Knowledge of digital channels including email, web, webinars, LinkedIn, and paid media.
Experience collaborating with sales and lead management processes.
Strong communication and project management skills.

Nice To Haves

Bachelor's degree preferred, or equivalent professional experience.

Responsibilities

Connect Americas Development and marketing, partnering with Global Marketing Shared Services to align campaigns, targeting, and channel execution.
Own segmentation and outbound calling strategy for Development, guiding sales tactics and campaigns.
Plan and run B2B owner campaigns and communications across email, direct mail, webinars, and web.
Design nurture programs to turn prospects into qualified leads.
Partner with SDRs to improve lead quality and handoff.
Track campaign performance and continuously improve conversion and pipeline contribution.