Senior Manager, Global Communications

Universal Orlando•Orlando, FL

23h

About The Position

The Senior Manager, Communications is a strategic leader responsible for developing and executing communications strategies aligned with business priorities and the company’s ambition and growth strategy. The role shapes the company’s perception as an Employer of Choice and develops internal communications and content, including executive communications. It also aggregates content from Destinations, Divisions, Business Segments and Global Functions, ensuring brand, voice and intellectual property standards are accurately represented. Working closely with the Senior Director, the Senior Manager develops enterprise-wide communications plans with clear objectives and outcomes; crafts narratives and key messages; supports executive communications such as town hall presentations, talking points, scripts, videos and organizational updates; and creates editorial calendars for internal channels and forums. The role supervises and coaches a small team, emphasizing development, accountability and high performance. It requires strong relationship-building skills, sound judgment and the ability to influence others in a fast-paced, high-volume environment. The Senior Manager oversees internal editorial content and channels, develops employee-focused storytelling and engagement, supports internal events, and works with senior leaders and cross-functional partners. The role establishes and monitors communications KPIs, evaluates performance data and develops action plans to improve impact. It also requires compliance with established Environmental, Health & Safety policies, procedures, training and team member involvement activities. Other duties may be assigned.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism or a related field.
At least 7 years of experience working in Communications, including at least 3 years of supervisory experience.
Ability to use research and insights to plan, develop, execute and evaluate communications plans supporting company initiatives.
Ability to work collaboratively across functions, divisions and locations.
Experience with high-impact internal and external communications that have generated measurable results.
Entrepreneurial spirit and ability to execute within a corporate environment.
Ability to engage senior leaders and deliver measurable results through team engagement, development and retention.
Ability to handle sensitive or controversial matters and apply issues and crisis-management skills to mitigate risk and organizational impact.
Ability to adapt and manage multiple concurrent, potentially conflicting priorities.
Creative thinking, attention to detail and ability to meet demanding deadlines.
Ability to produce content aligned with storytelling strategies and measure its performance.
Ability to gain internal and external stakeholder support for programs and ideas.
Experience developing and publishing content on internal and external communications platforms, including employee newsletters, intranets, LinkedIn, Instagram and Medium.
Comfort with Adobe Creative Suite tools and working knowledge of HTML and web design.
Consistent attendance is required.
Ability to perform essential duties satisfactorily, with reasonable accommodation available for individuals with disabilities.

Nice To Haves

At least 1 year of experience at Universal Destinations & Experiences.
Public Relations or Advertising experience.
Knowledge of external communications and ability to collaborate across North American and global communications groups.
Knowledge of media, experience working with journalists, and knowledge of social media.
Multilingual ability.
Graphic design skills and ability to translate written content into visual formats.
Equivalent combination of education and experience.

Responsibilities

Develop and implement communications objectives, strategies and tactics supporting enterprise priorities and initiatives, aligned with UDX focus areas and messaging.
Partner with senior leaders and stakeholders to create clear, engaging communications for varied employee audiences.
Measure the impact of communications initiatives and use insights to refine strategies and improve effectiveness.
Identify opportunities and benchmark best practices to expand the reach and resonance of communications channels.
Oversee production of enterprise-wide digital and print publications, email, digital, video, social, web and intranet content.
Review and edit content for clarity, balance, engagement, consistency and effectiveness, and provide timely, constructive feedback to content producers.
Manage outside vendors as appropriate and ensure delivery of aligned scopes of work.
Partner with business groups to align Team Member-focused content with overall plans and strategy, ensuring brand, voice and intellectual property standards are represented accurately.
Drive implementation and alignment of the enterprise editorial content strategy and manage the internal-facing editorial calendar.
Support senior executives at internal events by preparing messaging, briefing books and related content.
Source and create compelling content that tells the company’s story, showcases initiatives and amplifies employee voices.
Engage employees at all levels to uncover stories that build internal brand awareness and a sense of community.
Coordinate with Communications teams, Talent & Culture, executive leadership and other departments on a cohesive internal storytelling approach.
Generate editorial programming featuring Team Member stories to inspire internal audiences and build affinity with external audiences.
Support planning and execution of internal events, town halls and leadership roadshows; manage logistics, content development and post-event engagement strategies.
Collaborate with senior leaders to deliver messages effectively through appropriate channels and formats.
Build relationships with key client groups and divisional partners, lead cross-functional task forces as identified, and identify collaboration opportunities.
Lead, support, coach and develop direct reports and functional subject matter experts to support consistent performance.
Establish KPIs, monitor communications effectiveness and develop action plans based on email, social media, web-platform and survey data.
Identify opportunities to improve the capture of metrics and analysis of messaging impact.
Follow established UDX Environmental, Health & Safety policies, procedures and training, and participate in team member involvement activities.
Perform other duties as assigned.