Senior Manager, Global Communications

Universal Orlando•Orlando, FL

About The Position

The Senior Manager, Communications is a strategic leader responsible for developing and executing communications strategies aligned with business priorities and the company’s ambition and growth strategy. The role shapes the company’s perception as an Employer of Choice and develops internal communications and content, including executive communications. It also aggregates content from Destinations, Divisions, Business Segments and Global Functions, ensuring brand, voice and intellectual property standards are accurately represented. Working in close partnership with the Senior Director, this role develops enterprise-wide communications plans with clear objectives and outcomes; crafts narratives and key messages; supports executive communications such as town hall presentations, talking points, scripts, videos and organizational updates; and creates editorial calendars for internal channels and forums. The Senior Manager supervises and coaches a small team, fostering development, accountability and high performance. Success requires strong relationship-building skills, sound judgment and the ability to influence others in a fast-paced, high-volume environment.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism or a related field.
At least 7 years of experience working in Communications.
At least 3 years of supervisory experience.
Ability to use research and insights to plan, develop, execute and evaluate communications plans supporting company initiatives.
Ability to collaborate across functions, divisions and locations.
Experience delivering high-impact internal and external communications with measurable results.
Entrepreneurial spirit and ability to execute within a corporate environment.
Ability to engage senior leaders and deliver measurable results through team engagement, development and retention.
Ability to handle sensitive or controversial matters and apply issues and crisis management skills to mitigate risk and organizational impact.
Ability to adapt and manage multiple concurrent, often conflicting priorities.
Creative thinking, attention to detail and ability to meet demanding deadlines.
Ability to produce content aligned with storytelling strategies and measure its performance.
Ability to gain support for programs and ideas from internal and external stakeholders.
Experience developing and publishing content on internal and external communications platforms, including employee newsletters, intranets, LinkedIn, Instagram and Medium.
Comfort using Adobe Creative Suite tools and working knowledge of HTML and web design.
Consistent attendance.
Ability to perform the essential duties satisfactorily, with reasonable accommodation where applicable.

Nice To Haves

At least 1 year of experience at Universal Destinations & Experiences.
Public Relations or Advertising experience.
Knowledge of media, experience working with journalists, and social media knowledge.
Multilingual ability.
Graphic design skills and ability to translate written content into visual formats.
Knowledge of external communications and ability to collaborate across North American and global communications groups.
Equivalent combination of education and experience.

Responsibilities

Develop and implement communications objectives, strategies and tactics that support enterprise priorities and initiatives and align with UDX focus areas and messaging.
Partner with senior leaders and stakeholders to create clear, engaging communications for varied employee audiences.
Measure the impact of communications initiatives and use insights to refine strategies and improve effectiveness.
Identify opportunities and benchmark best practices to expand the reach and resonance of communications channels.
Oversee production of enterprise-wide publications and content across email, digital, video, social, web, intranet and print platforms.
Review and edit content for clarity, balance, engagement, consistency and effectiveness, and provide timely, constructive feedback to content producers.
Manage outside vendors as appropriate and ensure delivery of aligned scopes of work.
Partner with business groups to ensure Team Member-focused content supports broader plans and strategy and accurately reflects brand, voice and intellectual property standards.
Drive alignment and implementation of the enterprise editorial content strategy and own the internal editorial calendar.
Support senior executives at internal events by preparing messaging, briefing books and related content.
Source and create compelling stories that communicate the company’s story, showcase initiatives and amplify employee voices.
Engage employees at all levels to uncover narratives that build internal brand awareness and community.
Coordinate with Communications teams, Talent & Culture, executive leadership and other departments on cohesive internal storytelling and editorial programming.
Support planning and execution of internal events, town halls and leadership roadshows, including logistics, content development and post-event engagement.
Work with senior leaders to deliver messages effectively through appropriate channels and formats.
Build relationships with key client groups and divisional partners, lead cross-functional task forces as identified, and identify opportunities for greater collaboration.
Lead, support, coach and develop direct reports and functional subject matter experts.
Establish KPIs, monitor communications effectiveness and analyze email, social media, web-platform and survey data to develop action plans and improve measurement.
Follow established UDX Environmental, Health & Safety policies, procedures and training, and participate in Team Member involvement activities.
Perform other duties as assigned.