Senior Manager, Global Communications

Universal Orlando•Orlando, FL

About The Position

The Senior Manager, Communications is a strategic leader responsible for developing and executing communications strategies that align with business priorities and advance understanding of the company’s ambition and growth strategy. The role shapes the company’s perception as an Employer of Choice and develops and writes internal communications and content, including executive communications. It also aggregates content from Destinations, Divisions, Business Segments and Global Functions, ensuring brand, voice and intellectual property standards are accurately represented. Working closely with the Senior Director, the Senior Manager develops enterprise-wide communications plans with clear objectives and outcomes; crafts narratives and key messages; supports executive communications such as town hall presentations, talking points, scripts, videos and organizational updates; and creates editorial calendars for internal communications channels and forums. The role supervises and coaches a small team, focusing on development, accountability and high performance. It requires strong relationship-building skills, sound judgment and the ability to influence others in a fast-paced, high-volume environment.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism or a related field.
At least 7 years of experience working in Communications, including at least 3 years of supervisory experience.
Proven ability to use research and insights to plan, develop, execute and evaluate communications plans in support of company initiatives.
Ability to collaborate across functions, divisions and locations.
Experience delivering high-impact internal and externally focused communications that generate measurable results, and ability to execute entrepreneurially within a corporate environment.
Ability to engage senior leaders and deliver measurable results through team engagement, development and retention.
Competence handling sensitive or controversial matters and applying issues and crisis management skills to mitigate risk and organizational impact.
Ability to adapt and manage multiple concurrent, often conflicting priorities.
Creative thinking, attention to detail and ability to meet demanding deadlines.
Ability to produce content aligned with storytelling strategies and measure its performance.
Ability to effectively promote programs and ideas to internal and external stakeholders.
Experience developing and publishing content on internal and external communications platforms, including employee newsletters, intranets, LinkedIn, Instagram and Medium.
Comfort using Adobe Creative Suite tools and some working knowledge of HTML and web design.
Consistent attendance.

Nice To Haves

At least 1 year of experience at Universal Destinations & Experiences.
Public Relations or Advertising experience.
Knowledge of external communications and ability to collaborate across North American and global communications groups.
Knowledge of media, experience working with journalists and knowledge of social media.
Multilingual ability.
Graphic design skills and ability to translate written content into visual formats, or an equivalent combination of education and experience.

Responsibilities

Develop and implement communication objectives, strategies and tactics that support enterprise priorities and initiatives and align with UDX focus areas and messaging.
Partner with senior leadership and stakeholders to create clear, engaging communications for varied employee audiences.
Measure the impact of communications initiatives and use insights to refine strategies and improve effectiveness.
Identify opportunities and benchmark best practices to expand the reach and resonance of communication channels.
Oversee production of enterprise-wide publications and content across email, digital, video, social, web, intranet and print channels; review and edit content and provide constructive feedback to content producers.
Manage outside vendors as appropriate and ensure delivery of aligned scopes of work.
Partner with business groups to align Team Member-focused content with overall plans and strategy and ensure brand, voice and intellectual property standards are represented accurately.
Drive implementation of the enterprise editorial content strategy and own the internal-facing editorial calendar.
Support senior executives at internal events by preparing messaging, briefing books and related content.
Identify, source and create compelling content that tells the company’s story, showcases initiatives and amplifies employee voices.
Engage employees to uncover narratives that strengthen internal brand awareness and foster community.
Coordinate with Communications teams, Talent & Culture, executive leadership and other departments on cohesive internal storytelling.
Generate editorial programming featuring Team Member stories to inspire internal audiences and build affinity with external audiences.
Support planning and execution of internal events, town halls and leadership roadshows; collaborate with senior leaders to deliver messages effectively.
Manage event logistics, content development and post-event engagement strategies.
Build relationships with client groups and divisional partners, lead cross-functional task forces as identified, and identify collaboration opportunities.
Lead, support, coach and develop direct reports and functional subject matter experts.
Establish KPIs, monitor communications effectiveness, evaluate data from email, social media, web platforms and surveys, and develop action plans based on analysis.
Identify opportunities to improve the capture of metrics and analysis of messaging impact.
Follow established UDX Environmental, Health & Safety policies, procedures and training, and participate in team member involvement activities.
Perform other duties as assigned.