Senior Manager, GAIN Digital Strategy

Galderma•Orange County, FL

2d•$160,000 - $190,000

About The Position

The Senior Manager, GAIN Digital Strategy leads the strategy, development, execution, and continuous improvement of the U.S. Aesthetics GAIN digital education ecosystem. The role owns GAIN’s digital strategy and footprint across webinar programs, virtual Inside Sales programs, GAIN Connect, the GAIN App, social content, and other digital customer education channels. Serving as the primary business owner and point of contact for GAIN digital platforms, the Senior Manager partners with IT, Digital/Omnichannel, Sales, Marketing, Analytics, Global GAIN, external vendors, faculty, and agencies. The role is accountable for aligned digital-program budgets, assigned congress education programs, field support and communications, content governance, and measurement of the performance and impact of the GAIN digital experience. The position also leads program planning and execution, platform and content governance, vendor relationships, budget management, measurement, and continuous improvement. It requires travel as needed, approximately 35% of the time, and the ability to perform standard office activities, including extended computer use and participation in virtual and in-person meetings.

Requirements

Bachelor’s degree required.
At least 7 years of progressive experience in digital strategy, digital marketing, commercial operations, sales enablement, HCP education, webinar programming, digital learning, or related roles within a regulated or complex commercial environment.
Demonstrated experience owning digital platforms, customer-facing digital content, webinar programs, or virtual education initiatives.
Experience partnering with IT, Digital/Omnichannel, Analytics, Sales, and external vendors.
Proven experience managing program, platform, content, event, or education budgets.
Strong digital strategy, program management, operational planning, and execution skills.
Ability to translate business needs into clear digital requirements and actionable plans.
Excellent written, verbal, facilitation, and stakeholder-management capabilities.
Strong analytical skills, including the ability to use data and customer feedback to improve programs and platforms.
Proficiency with spreadsheets, presentations, dashboards, webinar tools, content-management systems, and common business tools.
Ability to manage multiple priorities, deadlines, vendors, and stakeholders with sound judgment.
Program and project management discipline.
Executive-ready written and verbal communication.
Cross-functional leadership and influence without authority.
Data-driven decision making and analytical thinking.
Vendor leadership and budget management.
Change management and process improvement.
Commercial acumen and understanding of field execution realities.
Ability to prioritize and execute effectively in a fast-paced environment.
Ability to perform standard office activities, including extended periods of computer use, participation in virtual and in-person meetings, and collaboration across teams.
Must be eligible to work in the United States; the role does not offer work authorization sponsorship.

Nice To Haves

Bachelor’s degree preferably in Business, Marketing, Healthcare, Life Sciences, Digital Strategy, Communications, or a related field.
Experience in pharma, aesthetics, medical device, or an adjacent healthcare industry.
Experience with Veeva promotional review processes.
Experience supporting congress or conference programming.

Responsibilities

Own the strategy, roadmap, and continuous evolution of GAIN’s digital education footprint across platforms, channels, and customer touchpoints.
Develop a cohesive digital education journey that supports customer engagement, learning, repeat participation, and business objectives.
Identify opportunities to expand, optimize, simplify, and scale GAIN digital experiences, and partner with leadership and stakeholders to prioritize investments and initiatives.
Ensure digital content and experiences reflect a premium, consistent, customer-centered GAIN brand experience.
Own the strategy, annual content calendar, operational planning, and execution of GAIN webinar programs.
Coordinate webinar speakers and faculty, content development, customer targeting, communications, execution logistics, and post-program measurement.
Own virtual Inside Sales education programs in partnership with sales and internal stakeholders.
Establish standardized processes for webinar and virtual-program planning, content review, faculty readiness, promotion, attendee follow-up, and reporting.
Use attendance, engagement, feedback, and business data to optimize future virtual education programming.
Own GAIN Connect and GAIN App business and content strategies, user experience, governance, and performance measurement.
Serve as the primary point of contact for GAIN Connect and the GAIN App, including content planning and prioritization, platform priorities, stakeholder alignment, issue escalation, programming, and enhancement planning.
Own digital content strategy for GAIN social channels, GAIN Connect, the GAIN App, and other approved digital education channels.
Keep digital content organized, current, easy to navigate, and designed to increase engagement and return participation.
Coordinate required review and approval of digital materials, communications, and program content through Veeva and applicable governance channels.
Partner with IT to define platform requirements, prioritize enhancements, identify risks, and support implementation of digital solutions.
Partner with Digital/Omnichannel, Analytics, and IT to improve data visibility, reporting, integrations, platform functionality, and user experience.
Represent U.S. GAIN needs and feedback in Global GAIN Connect initiatives and translate business needs into digital requirements, project plans, and recommendations.
Provide GAIN leadership with strategic insights on digital trends, platform opportunities, customer behavior, and program performance.
Lead the digital component of congresses in partnership with the GAIN team and meet Veeva and congress deadlines and requirements.
Extend the reach and impact of congress content through appropriate GAIN digital channels.
Lead assigned congress and conference education programs, including faculty coordination, attendance strategy, operational delivery, and post-program assessment.
Partner with internal teams and vendors to deliver congress-related digital assets and education experiences on time, within budget, and in line with governance requirements.
Serve as a primary field contact for questions about GAIN programs, platforms, digital content, and customer education processes.
Partner with the U.S. Sales organization to help field teams understand GAIN resources, webinar programs, GAIN Connect, the GAIN App, and related processes.
Create field communications, resources, and training to support adoption and effective use of GAIN digital tools and programming.
Capture field feedback and use insights to improve digital strategy, content, platform functionality, and customer experience.
Own budgets for aligned digital strategy, webinar, virtual Inside Sales, platform, content, congress, and other assigned activities.
Manage annual planning, forecasting, spend tracking, reconciliation, purchase orders, statements of work, and vendor invoices for assigned workstreams.
Lead operational relationships with digital-platform providers, webinar vendors, agencies, event partners, and other external partners.
Define, monitor, and communicate key performance indicators for GAIN digital channels and programs, including enrollment, attendance, engagement, completion, content usage, customer feedback, and return on education.
Partner with Analytics and Commercial Operations to develop reporting, dashboards, insights, and recommendations for GAIN leadership.
Use customer, field, faculty, and stakeholder feedback to improve program design, content strategy, platform usability, targeting, and investment decisions.
Drive scalable, standardized processes that strengthen digital operational excellence across GAIN education programs.