Senior Manager, Digital Marketing Strategy
About The Position
The Senior Manager, Digital Marketing Strategy leads digital marketing strategy and execution for assigned brands and business priorities at Viatris. The role translates brand objectives and customer needs into integrated digital strategies and channel plans, and provides strategic direction across paid, owned, CRM, social, web, and other digital tactics delivered internally and through partner agencies. It partners with the Paid Media Director and collaborates with brand leads and cross-functional stakeholders to align plans, execution, and measurement. The position oversees execution against strategy, uses performance data and insights to optimize plans and identify opportunities for pilots and testing, and manages agency and partner relationships. It also coaches and develops team members and contributes to broader digital marketing capability building. The role operates semi-autonomously with accountability for assigned brand priorities. Periodic travel is required.
Requirements
- Minimum of a bachelor's degree or equivalent and 2–4 years of experience; a combination of experience and/or education will be considered.
- Knowledge of integrated digital marketing strategy, paid and owned channels, CRM, social, and web; campaign measurement; audience planning and segmentation; pharmaceutical promotional review processes; and applicable marketing compliance.
- Ability to translate brand and customer objectives into actionable plans, manage cross-functional stakeholders and agencies, interpret marketing performance, prioritize work, and coordinate execution.
- Ability to read and interpret complex business and/or technical documents and write comprehensive reports and detailed business correspondence.
- Ability to work with managers or directors, communicate ambiguous concepts, and present to groups across the organization.
- Ability to solve complex problems involving non-standardized solutions using independent judgment and analysis, and to draw inferences and use deductive reasoning without prescribed procedures.
- Ability to perform computations such as percentages, ratios, and rates.
- Proficiency in speaking, comprehending, reading, and writing English.
- Periodic travel is required.
Nice To Haves
- Experience with Salesforce Marketing Cloud, Salesforce Life Sciences Cloud, Google Analytics 4 (GA4), or Meta Business Manager.
- Experience developing and applying audience segmentation.
- Experience guiding promotional assets through medical, legal, and regulatory (MLR) review.
- Experience designing and activating coordinated customer engagement programs across channels.
Responsibilities
- Lead digital marketing strategy and execution for assigned brands and business priorities.
- Translate brand objectives and customer needs into integrated digital marketing strategies and channel plans.
- Provide strategic direction across paid, owned, CRM, social, web, and other digital tactics managed internally and by partner agencies.
- Partner with the Paid Media Director to ensure paid media aligns with brand goals, audiences, and timelines.
- Collaborate with brand leads and other partners across the matrixed organization to influence cross-functional planning.
- Oversee execution against strategy, ensuring tactics are connected to objectives, audiences, and measurement.
- Use performance insights and data to optimize digital marketing plans and identify opportunities for pilots, testing, and data-driven optimization.
- Manage agency and partner relationships.
- Coach and develop team members and contribute to broader digital marketing capability building.
- Perform other duties as assigned.
Benefits
- Competitive salaries and benefits.
- An inclusive environment where employees can use their experiences, perspectives, and skills to make an impact.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
