Digital Strategy Senior Consultant

Deloitte • Tampa, FL

1d • $116,200 - $229,100

About The Position

Deloitte’s Customer team helps organizations build deeper customer relationships through strategy, analytics, technology, design, and modern marketing operations. The Strategy, Growth, and Transformation practice connects customer strategy, marketing, sales, service, digital products, analytics, creativity, and technology to help clients modernize marketing operations and deliver measurable, optimized paid media programs.

As a Senior Consultant and Digital Strategist, you will lead client-facing workstreams and provide strategic and operational guidance. The role involves working across business, product, engineering, data, analytics, and commercial teams to develop digital marketing growth strategies, evaluate investments and market opportunities, design operating models and governance, and establish measurement and performance frameworks. You will also help clients improve first-party data, reporting, analytical maturity, and advertiser offerings, while producing executive-ready insights and recommendations.

The role is available in 41 listed U.S. locations. Recruiting for this role ends January 29, 2027. Travel is expected to average 30% or more, depending on client work and the industries served. Applicants must be legally authorized to work in the United States without employer sponsorship now or in the future.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 4 years of experience in digital advertising and marketing, retail or commerce media, Ad/MarTech, digital commerce, product strategy, or related fields.
• At least 4 years of experience with media measurement, attribution, performance analytics, or closed-loop measurement.
• At least 4 years of experience developing business cases, assessing investment opportunities, and framing analysis into recommendations.
• At least 3 years of experience developing retail media network (RMN) and advertiser solutions, audience products, or measurement capabilities.
• At least 3 years of experience in SEO/AEO/GEO, including hands-on technical and content audits and the ability to assess site construction, content performance, and barriers to performance.
• Ability to travel 30% or more on average, based on client work and the industries served.
• Must be legally authorized to work in the United States without employer sponsorship now or at any time in the future.
• Ability to work independently and collaboratively as part of a team.
• Effective written and verbal communication skills.
• Meticulous attention to detail and quality of work product.
• Ability to build and sustain professional relationships.
• Ability to manage multiple priorities and tasks in a fast-paced, dynamic, team-based consulting environment.
• Strong interpersonal skills and a professional demeanor.
• Ability to meet deadlines.
• Ability to provide clear guidance to internal teams, clients, and vendor partners.
• Strong analytical mindset and ability to translate campaign data into actionable recommendations.

Nice To Haves

• At least 3 years of experience with retail media business models, monetization strategies, or commerce advertising ecosystems.
• Knowledge of major RMN platforms.
• Industry experience in Retail, CPG, or Travel & Hospitality.
• Familiarity with sponsored products, display, programmatic, social, onsite, offsite, or in-store media.
• Experience with media planning, including developing pricing, packaging, rate cards, sales enablement materials, or go-to-market strategies.
• Experience planning, structuring, and governing content strategy across channels and audiences to support goals beyond search visibility.
• Experience testing prompts and assessing how brands appear in AI search and LLM answers.
• Experience collaborating with product, engineering, data, analytics, or AI/ML teams.
• Experience leading client workshops or executive-level presentations.

Responsibilities

• Develop digital marketing growth strategies, including revenue targets, channel mix, pricing, packaging, and quarterly priorities.
• Build business cases for roadmap investments, considering revenue potential, margin impact, adoption, and operational readiness.
• Assess market trends, competitive positioning, advertiser needs, and evolving digital media capabilities.
• Support operating model design, governance, and performance management for businesses.
• Develop problem statements, product requirements documents, prioritization frameworks, and measurable outcomes.
• Partner with product, engineering, data, analytics, and AI/ML teams to assess feasibility, sequencing, dependencies, and delivery plans.
• Facilitate decision-making among business and technology stakeholders.
• Define measurement frameworks and reporting narratives using metrics such as ROAS, incrementality, customer acquisition, and new-to-brand performance.
• Evaluate attribution, audience, identity, and closed-loop measurement capabilities.
• Help clients strengthen first-party data segmentation and measurement partnerships.
• Develop executive-ready insights and performance narratives for brands and internal stakeholders.
• Identify opportunities to improve data quality, reporting automation, and analytical maturity.
• Segment offerings by advertiser tier, campaign objective, category, and measurement sophistication.

Benefits

• Broad range of employee benefits; specific benefits are not listed.
• May be eligible to participate in a discretionary annual incentive program, subject to program rules and applicable factors.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior