Digital Strategy Consultant

Deloitte • Tampa, FL

1d • $91,100 - $179,500

About The Position

Deloitte’s Customer team helps organizations build deeper customer relationships through strategy, analytics, technology, design, and marketing operations. As a Consultant in Strategy, Growth, and Transformation, this role supports cross-industry clients as a Paid Media Campaign Strategist. The work includes developing digital marketing growth strategies and investment cases, assessing markets and media capabilities, shaping operating models and product requirements, facilitating business and technology decisions, and creating measurement frameworks and executive-ready performance insights. The role also identifies opportunities to improve data quality, reporting automation, and analytical maturity.

The Strategy, Growth, and Transformation practice connects customer strategy, marketing, sales, service, digital products, analytics, creativity, and technology. Team members help clients modernize marketing operations and deliver paid media programs structured to be measurable and optimized for business impact. The role requires an average of 30% or more travel, depending on client work and industries served. Recruiting for this role ends January 29, 2027.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 2 years of experience in digital advertising and marketing, retail or commerce media, Ad/MarTech, digital commerce, product strategy, or related fields.
• At least 2 years of experience with media measurement, attribution, performance analytics, or closed-loop measurement.
• At least 2 years of experience developing business cases, assessing investment opportunities, and translating analysis into recommendations.
• At least 2 years of experience developing RMN and advertiser solutions, audience products, or measurement capabilities.
• At least 2 years of experience in SEO/AEO/GEO, including hands-on technical and content audits and the ability to evaluate how a site is built and how its content performs.
• Ability to travel 30% or more on average, based on client work and the industries served.
• Must be legally authorized to work in the United States without employer sponsorship now or in the future.
• Ability to work independently and collaboratively as part of a team.
• Strong written, verbal, presentation, and client relationship management skills.
• Meticulous attention to detail and quality of work product.
• Ability to build and sustain professional relationships.
• Ability to manage projects or workstreams, multiple priorities, and deadlines in a team-based consulting environment.
• Strong interpersonal skills and professional demeanor.
• Ability to provide clear guidance to internal teams, clients, and vendor partners.
• Strong analytical mindset and ability to translate campaign data into actionable recommendations.

Nice To Haves

• At least 2 years of experience with retail media business models, monetization strategies, or commerce advertising ecosystems.
• Knowledge of major RMN platforms.
• Industry experience in Retail, CPG, or Travel & Hospitality.
• Familiarity with sponsored products, display, programmatic, social, onsite, offsite, or in-store media.
• Experience in media planning, including creating pricing, packaging, rate cards, sales enablement materials, or go-to-market strategies.
• Experience developing plans based on audit findings and working with developers and content authors to implement and test optimizations; ability to prioritize roadmaps based on impact, effort, and dependencies and explain the rationale to clients.
• Experience collaborating with product, engineering, data, analytics, or AI/ML teams.
• Experience planning, structuring, and governing content strategy across channels and audiences to support goals beyond search visibility.
• Experience testing AI search prompts and evaluating how brands appear in LLM answers.
• Experience leading client workshops or executive-level presentations.

Responsibilities

• Develop digital marketing growth strategies, including revenue targets, channel mix, pricing, packaging, and quarterly priorities.
• Support business cases for roadmap investments, including revenue potential, margin impact, adoption, and operational readiness.
• Assess market trends, competitive positioning, advertiser needs, and evolving digital media capabilities.
• Support operating model design, governance, and business performance management.
• Develop problem statements, product requirements documents, prioritization frameworks, and measurable outcomes.
• Facilitate decision-making across business and technology stakeholders.
• Define measurement frameworks and reporting narratives using metrics such as ROAS, incrementality, customer acquisition, and new-to-brand performance.
• Develop executive-ready insights and performance narratives for brands and internal stakeholders.
• Identify opportunities to improve data quality, reporting automation, and analytical maturity.

Benefits

• Discretionary annual incentive program, subject to program rules and relevant performance factors.
• Broad range of employee benefits.
• Professional development opportunities, including on-the-job learning, formal development programs, leadership opportunities, and mentorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level