Senior Manager, Field Marketing

Zappi•Boston, MA

57d•$110,000 - $120,000

About The Position

Zappi is seeking an organized, creative, and results-driven field marketing professional to bring its brand and customer experience to life through memorable global events. The role owns planning and execution of in-person and virtual experiences, including industry conferences and trade shows, Zappi-hosted customer events, executive dinners, and webinars. It works closely with Marketing, Sales, and Customer Success to engage relevant audiences, create meaningful experiences for customers and prospects, and contribute to company growth. This is a hands-on role managing events from initial planning through execution and follow-up. The successful candidate will coordinate internal teams, external partners, and vendors to deliver high-quality experiences, manage budgets and logistics, track event performance, and use results and learnings to improve future programs. The position is based in Boston, MA, and requires travel to support events when needed. The advertised compensation is $110,000–$120,000 base salary plus bonus.

Requirements

Experience in events, event marketing, field marketing, or experiential marketing in a B2B environment.
Demonstrated experience managing events from planning through onsite execution and post-event follow-up.
Strong project management skills and ability to manage multiple events, deadlines, and stakeholders simultaneously.
Excellent attention to detail and organizational skills, with the ability to manage many moving pieces while maintaining a broader perspective.
Experience working with external vendors, venues, event organizers, and agencies.
Strong written and verbal communication skills and confidence working with stakeholders across teams and seniority levels.
Experience collaborating cross-functionally with Sales, Customer Success, and broader Marketing teams.
Commercial mindset and understanding of how events contribute to demand generation, customer engagement, and pipeline.
Comfort using data and event performance metrics to assess results and identify opportunities for improvement.
Resourceful and calm under pressure, with the ability to solve problems quickly when plans change.
Willingness and ability to travel to support events when required.

Nice To Haves

Experience with CRM, marketing automation, and/or event management platforms.

Responsibilities

Own end-to-end execution of Zappi’s event calendar, including conferences, trade shows, customer events, executive dinners, webinars, and other in-person or virtual experiences.
Develop event plans, timelines, and project briefs, coordinating the work needed to deliver events on time and to a high standard.
Manage logistics such as venues, catering, AV, booth requirements, signage, shipping, promotional materials, attendee registration, and onsite coordination.
Partner with Marketing to develop event messaging, creative assets, promotional plans, and pre- and post-event communications.
Work with Sales and Customer Success to identify target accounts and customers, drive attendance, and support effective post-event follow-up.
Support Zappi speakers and customer participants by coordinating briefing materials, presentations, schedules, and logistics.
Manage relationships with event organizers, venues, agencies, and other vendors, ensuring deliverables, timelines, and budgets are met.
Manage event budgets and track costs, invoices, and spending.
Serve as the onsite point of contact for Zappi events, solving problems and supporting attendees, speakers, and internal stakeholders.
Develop creative ways to express Zappi’s brand and personality through memorable event experiences.
Track and report event performance, including attendance, engagement, leads, opportunities, and other relevant measures.
Lead post-event debriefs and apply learnings and performance data to improve future events.
Maintain event processes, calendars, documentation, and tools to support efficient and consistent work across programs.

Benefits

Unlimited holidays.
One company-paid mental health day of rest each quarter.
Flexible working arrangements, including remote work unless otherwise specified.
Thoughtfully designed offices for individual work and collaboration.
Support setting up a home office, if appropriate.
Wellbeing benefits and access to trained therapists and counsellors.
Company-paid life, AD&D, short-term disability, and long-term disability coverage.
Health, dental, and vision insurance, available immediately.
Option to enter the company 401(k) program after 90 days of employment, with a match of up to 4%.
Tailored personal development through training allowances, coaching, mentorship, and career frameworks.
Base salary of $110,000–$120,000 per annum plus bonus.