[MARKETING] Senior Manager, TCL Mobile Field Marketing & Sales Enablement

TTE Technology Inc•Irvine, CA

4d•$120,000 - $145,000

About The Position

TCL North America is seeking a Senior Manager to lead field marketing strategy, retail sales enablement, and retail advocacy programs for its Mobile business across North America. The role focuses on retail execution, product knowledge and sales advocacy, field coverage optimization, and sell-out performance across wireless carriers and national retail partners. The role is the primary business owner for TCL Mobile's third-party field marketing agency, overseeing program strategy, staffing and coverage plans, performance, budgets, and return on investment. It sets program objectives and performance metrics, evaluates field execution through regular market visits, and holds agency partners accountable for measurable results. The position also owns TCL Academy, TCL Mobile's retail training and advocacy platform, including platform and vendor management, content effectiveness, user engagement, sales incentives, reporting, and fraud prevention. The successful candidate applies commercial judgment, analytical skills, vendor management experience, and wireless retail channel knowledge to turn business priorities into effective field execution and sustainable sales growth. The role combines office-based planning and analysis, vendor management, and hands-on field evaluation, with travel of up to 40%.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Management, or a related field; equivalent combinations of education and directly relevant professional experience may be considered.
At least 7 years of progressive experience in field marketing, retail sales, channel marketing, sales enablement, retail operations, or a related commercial function.
Experience working with national retailers, wireless carriers, retail field organizations, or similarly complex channel partner environments.
Experience developing KPIs, scorecards, and performance reporting, and analyzing sales and operational data to produce actionable recommendations.
Experience managing program budgets, evaluating business performance, and making data-driven decisions about resource allocation and investment effectiveness.
Experience managing external vendors or agency partners, setting performance expectations, monitoring execution, and driving accountability without direct reporting authority.
Strong understanding of retail execution, field workforce effectiveness, sales enablement, product training, and channel marketing principles.
Proficiency in Microsoft Excel and PowerPoint, including developing dashboards, analyzing performance trends, and preparing management-level reports and presentations.
Strong analytical, problem-solving, and organizational skills, including identifying performance gaps, evaluating root causes, and driving corrective actions.
Excellent written, verbal, presentation, and stakeholder management skills, with the ability to collaborate across commercial, operational, and corporate functions.
Ability to manage multiple priorities, work independently, exercise sound business judgment, and operate effectively in a fast-paced, results-oriented environment.
Ability and willingness to travel up to 40%, including market visits, partner meetings, agency business reviews, and industry events.
Legally authorized to work in the United States at the time of hire; TCL North America does not currently sponsor employment visas for this position.

Nice To Haves

MBA or other relevant graduate degree.
At least 3 years of direct experience managing an outsourced field marketing organization, third-party agency, 3PL, or other significant external vendor relationship, including performance and budget accountability.
Experience conducting RFPs, agency reviews, vendor selection, contract negotiations, or scope-of-work development.
Experience managing an LMS, retail sales enablement platform, advocacy community, or SaaS provider, including user growth, engagement analytics, and platform optimization.
Experience designing, administering, or evaluating retail sales incentive and submit-a-sale programs, including fraud detection, submission validation, and compliance controls.
Experience supporting major mobile product launches, retail promotions, and channel marketing initiatives, connecting field activity to incremental sales and ROI.
Experience with business intelligence, dashboarding, data visualization, or reporting tools beyond Microsoft Excel.
Experience in a global or cross-border organization, particularly in partnership with headquarters teams based in Asia.
Mandarin Chinese language proficiency.

Responsibilities

Develop annual and quarterly field marketing strategies aligned with sales objectives, channel priorities, product launches, promotions, and broader business goals.
Translate carrier and national retail partner priorities into market coverage plans, store prioritization, staffing requirements, launch support, and retail training initiatives.
Monitor field activities, store-level execution, product visibility, sales performance, and retail engagement to improve sell-out and TCL Mobile's retail presence.
Establish and maintain field performance scorecards, program KPIs, and reporting standards.
Gather competitive intelligence, retailer feedback, field observations, and market trends; provide actionable recommendations to Sales, Channel Marketing, Product, and leadership.
Coordinate field execution for product launches, promotional campaigns, and other commercial initiatives.
Act as the primary business owner for the third-party field marketing agency, setting program objectives, service expectations, staffing requirements, operating standards, and performance expectations.
Monitor agency performance against KPIs, service levels, staffing plans, and execution standards; address performance gaps and implement corrective actions with agency leadership.
Hold agency leadership accountable for field personnel recruiting, onboarding, training, coaching, performance management, retention, and timely replacement in line with contractual expectations.
Lead regular operating reviews and quarterly business reviews covering performance, staffing, coverage, budget utilization, risks, and improvement plans.
Work with agency leadership to optimize territories, store coverage, market priorities, and resource allocation.
Maintain clear accountability between TCL's program oversight and the agency's employment and personnel management responsibilities; coordinate with Procurement, Finance, Legal, and other stakeholders on vendor governance and contracts.
Conduct regular market visits, ride-alongs, and store audits to assess field personnel, product knowledge, selling capabilities, retailer relationships, merchandising, and training quality.
Validate agency reporting and field activity through firsthand observations, store assessments, and performance data analysis.
Document execution gaps, identify root causes, and develop and implement corrective actions with agency leadership and internal stakeholders.
Identify effective practices in high-performing markets and recommend ways to improve consistency, productivity, and retail execution.
Turn store visit and field personnel observations into recommendations for product training, sales messaging, promotional execution, and program planning.
Manage the approved field marketing budget, monitor spending against plan, and recommend resource allocation based on business priorities, market potential, and performance.
Evaluate field marketing investment effectiveness using market comparisons, sell-out trends, store performance, retail execution, advocacy, and agreed business metrics.
Assess field coverage, staffing models, program costs, and market performance to identify efficiency and ROI opportunities.
Benchmark field marketing capabilities, coverage, costs, and execution against competitors and industry standards.
Assess alternative field marketing providers and operating models; support RFPs, vendor evaluations, scopes of work, contract renewals, and vendor selection with relevant stakeholders.
Prepare program performance and budget reports, identify investment risks and opportunities, and present data-driven recommendations to leadership.
Own TCL Academy's strategy and performance, including management of the third-party LMS or SaaS provider, service levels, capabilities, reporting, and continuous improvement.
Grow verified membership, active users, repeat participation, and engagement through relevant content, product launches, contests, and sales incentives.
Partner with Product, Sales, and Channel Marketing to maintain a timely training content calendar for products, promotions, competitive selling, and retail initiatives.
Develop dashboards tracking membership, active users, training participation, content engagement, course completion, retention, sales submissions, incentive performance, and other platform health metrics.
Monitor retail sales incentive and submit-a-sale programs for participation, performance, cost effectiveness, and contribution to sales objectives.
Establish and maintain controls to identify duplicate accounts, invalid sales submissions, unusual activity, and potential fraud or abuse; coordinate investigation, validation, and remediation.
Analyze platform performance, training effectiveness, user behavior, and incentive outcomes, and recommend improvements to retail advocacy, product knowledge, participation, and sales results.
Collaborate with TCL Mobile Sales, Channel Marketing, Product, Finance, Procurement, Legal, and other stakeholders to align programs with business priorities.
Translate commercial objectives and product strategies into field execution plans, training initiatives, and measurable performance expectations.
Provide leadership with updates on field performance, agency execution, retail trends, budgets, program risks, and recommended actions.
Identify opportunities to improve reporting accuracy, operational efficiency, vendor accountability, platform performance, and overall program effectiveness.
Support other TCL Mobile commercial initiatives, business reviews, and special projects as assigned.