Senior Manager, Email Strategy and Operations
About The Position
Membership Portfolio Services within American Express’ US Consumer Services Business develops and scales businesses that strengthen the Membership Model across Amex Offers, Advertising, Dining, and Marketing Technology. The Enterprise Comms & MarTech Experiences team is a global marketing services center of excellence focused on high-quality, efficient, user-centric digital marketing experiences enabled by enterprise MarTech and MarOps solutions. The Senior Manager, Email Strategy and Operations reports to the Director, US Email Solutions and oversees HTML production and Adobe Journey Optimizer (AJO) execution in support of US email marketing. The role combines operational leadership with strategic channel expertise to ensure high-quality campaign delivery, strengthen Marketing partnerships, and evolve the email operating model. It also leads and develops a team of specialists to advance operational excellence, innovation, and scalable execution capabilities.
Requirements
- 7+ years managing email, CRM, or lifecycle marketing campaigns at enterprise scale, including team leadership experience.
- Expertise with Adobe marketing technology (AJO, AEP, AEM, CJA) or similar campaign management tools.
- Strong knowledge of email channel strategy, personalization, customer experience, and industry best practices.
- Working knowledge of HTML email development, responsive design, creative production, and accessibility standards.
- Proven ability to manage campaign delivery, QA, stakeholder expectations, capacity, and SLAs while improving operational efficiency.
- Strong cross-functional leadership, strategic thinking, and communication skills, with experience driving process transformation and innovation.
- Eligibility to work in the United States; the company will not pursue visa sponsorship for these positions.
Nice To Haves
- Adobe certification, including certifications in Adobe Journey Optimizer (AJO), Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), or related Adobe marketing technologies.
Responsibilities
- Lead day-to-day email operations across HTML production and AJO journey execution, overseeing campaign delivery from intake through launch, including prioritization, QA frameworks, and launch readiness.
- Serve as the front door for Marketing and a trusted email channel subject matter expert, translating business goals and briefs into build-ready requirements and advising on journey design, personalization, customer experience, and channel best practices.
- Shape and operationalize the future-state email operating model by establishing scalable workflows, governance, and cross-functional engagement models to support the transition from batch campaigns to always-on customer journeys.
- Partner with Marketing, Product, and Engineering to drive email capability enhancements, turn campaign insights into optimization opportunities, and advance automation and emerging MarTech and AI tools.
- Lead, coach, and develop a team of AJO HTML and Journey Execution Specialists, building channel expertise, operational excellence, and scalable execution capabilities.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% company match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- 20+ weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy
- Free access to global onsite wellness centers staffed with nurses and doctors, depending on location
- Free and confidential counseling support through the Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
