Senior Manager, E-Commerce

TKO•New York, NY

About The Position

The Ecommerce Senior Manager owns day-to-day site execution, optimization, and merchandising for On Location’s premium hospitality sites. The role focuses on driving conversion, maintaining a regular homepage and category refresh cadence, and aligning work across design, marketing, technology, and leadership teams. The position oversees site performance and optimization, merchandising and content execution, cross-functional collaboration, and ecommerce analysis and reporting. It monitors site and funnel performance, identifies opportunities and risks, and uses data to guide improvements to merchandising, user experience, and acquisition outcomes.

Requirements

At least 5 years of ecommerce experience managing site operations, merchandising, and conversion optimization.
Ability to translate insights into action and drive measurable improvements in traffic, engagement, and conversion through UX, content, and merchandising.
Hands-on experience with ecommerce and CMS platforms, analytics tools, and A/B testing frameworks.
Strong understanding of UX/UI principles, digital merchandising, SEO fundamentals, and cross-channel performance measurement.
Ability to collaborate with marketing, creative, product, and technology teams to deliver aligned, on-brand digital experiences.
Strong communication skills, including presenting data-driven recommendations and creative concepts to senior leadership.
Detail-oriented, organized, and proactive, with a passion for premium user experiences and continuous optimization.

Responsibilities

Oversee daily ecommerce site operations and ensure properties meet monthly conversion and revenue goals.
Monitor GA4 and Amplitude dashboards and deliver actionable insights weekly.
Define and execute ongoing A/B and multivariate testing to improve user flow, calls to action, and trust signals.
Coordinate with the Technology team on bug fixes, enhancements, and platform stability.
Maintain a biweekly homepage and category refresh cadence featuring key packages, trending experiences, and event milestones.
Collaborate with UX and Design to implement merchandising modules such as Trending Packages, Top Experiences, and Official Access.
Partner with Creative and Marketing to develop landing pages and digital assets, manage reviews and approvals with senior leadership, and align messaging, creative direction, and strategic priorities before deployment.
Partner with Marketing, Paid Media, and CRM to align campaigns and drive conversion from email and paid traffic to the site.
Work with Design, Brand, and Content teams to maintain consistency with On Location’s premium visual identity and tone.
Coordinate with Product and Technology on the ecommerce roadmap, prioritizing enhancements with measurable business impact.
Facilitate creative and stakeholder reviews by collating feedback, presenting updates, and securing final approvals as needed.
Deliver weekly performance snapshots covering traffic, conversion, funnel, checkout, engagement, and content performance KPIs.
Provide insight-driven commentary on performance drivers and opportunities to optimize merchandising, UX, and acquisition channels.
Track key metrics across all sites and flag performance risks or emerging opportunities early.
Partner with Analytics, Marketing, Paid Media, and CRM teams to connect on-site behavior with campaign performance, lead quality, and conversion-to-deposit outcomes.