(USA) Senior Manager, Digital Media - Social Commerce & Affiliate Operations

Walmart • Bentonville, AR

1d • $90,000 - $216,000 • Onsite

About The Position

Lead and scale a high-growth affiliate and social commerce engine that turns affiliate & creator ecosystems into measurable, profitable revenue. This leader owns the operational backbone, financial integrity, platform strategy, and cross-functional execution required to build a best-in-class social commerce business. This is not a siloed role. Success requires deep collaboration across Product, Engineering, Merchandising, Legal, Finance, Marketing, Retail Media, and external partners. The ideal candidate combines strategic vision with operational precision, financial fluency, and hands-on automation expertise. What you'll do... Build & Scale the Affiliate & Social Commerce Engine Own end-to-end affiliate and social commerce operations: onboarding, attribution, commissions, invoicing, payouts, governance, and lifecycle management. Design scalable systems to support rapid creator and publisher growth while maintaining financial accuracy and compliance. Optimize core performance levers: traffic, conversion, AOV, repeat rate, LTV, and contribution margin. Develop commission strategies, incentive frameworks, and partner tiering models that drive productivity and retention. Ensure airtight tracking, fraud prevention, brand safety, and data integrity across platforms. Financial & Legal Stewardship Demonstrate deep financial ownership of the business — including forecasting, contribution margin management, accruals, reconciliation, and invoicing accuracy. Partner closely with Finance to ensure clean reporting, audit readiness, and scalable payout processes. Work hand-in-hand with Legal to establish compliant contracts, rights management, governance standards, and risk mitigation frameworks. Build processes that stand up to scrutiny — operationally and legally. Platform, Infrastructure & Automation Lead automation of workflows, reporting, and attribution systems to reduce manual effort and increase scalability. Build dashboards that matter: GMV, margin, paid performance impact, creator productivity, ROAS, CAC, and incrementality. Establish rigorous reporting cadences and executive-ready insights. Leverage data and analytical thinking to continuously optimize performance and identify growth opportunities. Support launches across shoppable video, retail media integrations, and emerging platforms. Operationalize creator/UGC content across paid social, retail media, onsite placements, programmatic, and CTV. Leadership Profile Highly collaborative and cross-functional — able to influence across disciplines and align diverse stakeholders. Meticulous attention to detail with strong analytical rigor. Proven experience automating operational processes and building scalable reporting systems. Financially fluent with tangible experience managing invoicing, reconciliation, and budget ownership. Strategic operator who can zoom out to define long-term roadmap and zoom in to solve executional bottlenecks. Thrives in fast-moving, high-growth environments with complex stakeholder landscapes. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.

Requirements

• Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Nice To Haves

• Digital marketing (for example, affiliate marketing, display advertising)
• Leading a cross-functional team

Responsibilities

• Build & Scale the Affiliate & Social Commerce Engine Own end-to-end affiliate and social commerce operations: onboarding, attribution, commissions, invoicing, payouts, governance, and lifecycle management.
• Design scalable systems to support rapid creator and publisher growth while maintaining financial accuracy and compliance.
• Optimize core performance levers: traffic, conversion, AOV, repeat rate, LTV, and contribution margin.
• Develop commission strategies, incentive frameworks, and partner tiering models that drive productivity and retention.
• Ensure airtight tracking, fraud prevention, brand safety, and data integrity across platforms.
• Financial & Legal Stewardship Demonstrate deep financial ownership of the business — including forecasting, contribution margin management, accruals, reconciliation, and invoicing accuracy.
• Partner closely with Finance to ensure clean reporting, audit readiness, and scalable payout processes.
• Work hand-in-hand with Legal to establish compliant contracts, rights management, governance standards, and risk mitigation frameworks.
• Build processes that stand up to scrutiny — operationally and legally.
• Platform, Infrastructure & Automation Lead automation of workflows, reporting, and attribution systems to reduce manual effort and increase scalability.
• Build dashboards that matter: GMV, margin, paid performance impact, creator productivity, ROAS, CAC, and incrementality.
• Establish rigorous reporting cadences and executive-ready insights.
• Leverage data and analytical thinking to continuously optimize performance and identify growth opportunities.
• Support launches across shoppable video, retail media integrations, and emerging platforms.
• Operationalize creator/UGC content across paid social, retail media, onsite placements, programmatic, and CTV.

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level