Digital Experience Manager - Social Media

Beth Israel Lahey Health

About The Position

When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives. The Digital Experience Manger, Social Media is responsible for shaping how patients, families, and communities engage with the Beth Israel Lahey Health (BILH) across social channels. Blending content strategy, community management, and digital storytelling, this role ensures our social platforms are approachable, aligned with brand voice, and responsive to our audiences. The Digital Experience Manager will collect and coordinate content from across the organization, translate complex healthcare topics into compelling posts, and design a cohesive social presence that builds trust, drives engagement, and connects people to care.

Requirements

Bachelor's degree in Communications, Marketing, Journalism or a related field
5+ years of experience in digital content strategy, UX writing, web management, or social media (healthcare or another regulated industry preferred).
Experience with content management systems (CMS) and social media management tools (e.g., Hootsuite, Sprout Social, or similar).
Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, social insights).
Experience collaborating across matrixed organizations and influencing without direct authority
Experience working within a large health system or academic medical center
Exceptional writing and editing skills, with the ability to adapt tone and style for websites, campaigns, and social media.
Deep knowledge of social media platforms, their audiences and best practices.
Strong understanding of UX principles, digital engagement, and accessibility.
Strong writing and editing skills, and ability to shape information architecture for large, complex websites
Strong understanding of patient-centered marketing in healthcare, including consumer decision journeys.
Excellent project management and collaboration skills.

Responsibilities

Lead strategy and planning for social media channels, defining voice, priorities, and posting cadence in alignment with organizational goals.
Develop and oversee content — write, edit, and publish posts that are clear, engaging, and accessible for diverse audiences.
Act as editorial lead by gathering and curating stories, updates, and priorities from across multiple communications teams to ensure consistent, coordinated messaging.
Manage community interactions, responding to questions, comments, and concerns in partnership with clinical, operational, and communications colleagues.
Use analytics and insights to track performance, optimize campaigns, and evolve strategy to improve reach and impact.
Collaborate cross-functionally to integrate social media into broader marketing and digital initiatives, ensuring a seamless brand experience.
Stay current on trends and platform updates, bringing forward ideas to strengthen audience engagement and organizational visibility.