Digital and Social Media Editor

St. Joseph Communications • Toronto, ON

13h

About The Position

Toronto Life is seeking a Digital and Social Editor to manage the brand’s end-to-end digital presence, focusing on audience growth and shaping the editorial voice across platforms. This is a hands-on role that combines strategy, editing, and operational tasks. The editor will manage the digital roadmap, oversee daily publishing across web, social media, and newsletters, and collaborate with various departments for an integrated workflow. The role involves defining Toronto Life's online identity, including content coverage, packaging, and audience engagement strategies. In partnership with the senior editorial team, the Digital and Social Editor will contribute to content strategy and execution across web, email, and social, utilizing data to guide decisions.

Requirements

• Five years of experience in digital editorial, social media, or content strategy
• Proven track record of driving audience growth and engagement across digital platforms
• Deep understanding of Toronto as a city—its people, places, history.
• Strong editorial judgment and advanced writing/editing skills across formats
• Expertise in SEO, analytics, and performance-driven content strategy
• Hands-on experience with CMS platforms, social scheduling tools, and newsletter systems
• Experience using data tools to inform decision-making
• Experience managing or mentoring junior staff

Nice To Haves

• On-camera or video hosting experience
• Experience with commerce/affiliate content
• Familiarity with A/B testing and growth experimentation
• Existing relationships within Toronto media industry

Responsibilities

• Help to lead Toronto Life’s digital content strategy across web, newsletters, and social
• Build and manage forward-looking content calendars that integrate editorial, print and commercial priorities
• Run audience review meetings and translate ideas into clear, actionable content plans
• Assign, edit and publish editorial content of varying length and focus for web
• Maintain a distinct, elevated and on-brand voice across all digital platforms
• Manage the homepage
• Edit and package stories for performance (headlines, decks, SEO, internal linking, recirculation)
• Monitor analytics to inform coverage decisions and content strategy
• Share regular performance insights and apply learnings to improve output
• Partner with product, SEO, and development teams to optimize site experience
• Oversee content calendars, publishing and platform-specific storytelling approaches
• Ideate, create, and/or approve social content (Reels, TikToks, Carousels, Stories)
• Collaborate on cover launches, tentpoles and real-time event coverage
• Contribute to and edit digital content across formats, including features, quick hits, and service-driven stories
• Translate print content into compelling digital packages
• Produce or oversee video and social-first storytelling formats
• Be comfortable appearing on camera or directing talent when needed
• Work with SJC’s in-house video team on new series and video franchise ideation and execution
• Manage digital budgets
• Streamline editorial workflows across platforms, identifying efficiencies and reducing bottlenecks
• Integrate AI tools into content creation, packaging, analytics and workflow automation
• Manage freelancers and interns, fostering strong digital instincts and editorial judgment and providing clear feedback
• Collaborate with editorial, design, video and commercial teams
• Contribute to a culture of innovation, accountability and digital-first thinking
• Represent Toronto Life at industry events and key cultural moments
• Build relationships with brands, PRs, creators, and industry stakeholders
• Contribute to broader brand initiatives, including print and experiential activations

Benefits

• Health and Dental Benefits
• Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
• Scholarship program available for employees’ children.
• Exclusive employee subscription rates for SJC publications.
• A complimentary 1-year Toronto Life Insider membership.
• Discounted annual GoodLife membership.
• Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed